PIM & Omnichannel Mastery: Drive your Digital Transformation at Informatica World

Why Attend the MDM 360 Summit during Informatica World 2016?

onmichannel50 Sessions for Mastering the Digital Transformation

An overall of 50 sessions, focused on different Master Data Management and Information Quality, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 24th and 25th of May.

Register today

If you’ve been contemplating to transform your business, making it a priority to embrace digital transformation, this year’s Informatica World 2016, in San Francisco, has a series of B2B and B2C sessions for you. As is now customary, Informatica is hosting a full day  dedicated to Master Digital Transformation.

Understand how leading organizations master their digital transformation with Master Data Management. In the era of data revolution a lot companies struggle becoming a data-ready enterprise. The goal of this day event is to provide real life case studies of champions across different industries who are role models for using data to drive revenue, shorten time-to-market, and create great customer experiences.

Two break out rooms will focus on Customer Data Strategies to increase sales and marketing effectiveness and customer service efficiency, as well as data governance to show case how to setup governance programs to ensure quality data and compliance.

Learn more: MDM 360 Summit

Mastering Product 360 (PIM) & Omnichannel Sessions

On top of meeting with industry and Informatica experts, Customer line of Business Executives & Informatica Customers, we have great sessions where customers present their MDM experiences. Here are some which focus on Product Information Management/Omnichannel we wish to recommend:

onmichannelConsumer Products Goods (CPG)

Rich Product Content Drives Customer Experiences That Sell: Unilever’s Case Study

Laura Nailor, E-commerce manager, Unilever



With over 2 billion consumers, in 190 countries, using a Unilever product on a daily basis, global product data relevancy knows no boundaries nor does it have time zones. In this context, how does a global brand like Unilever remains relevant and remains agile in its growth, in an age of connected consumer experiences and seamless shopping experiences? Discover how this global brand is managed to push forward with its ambitions expansion goals and how it leads those by changing its product information management. Product Data management is cool again, and Unilever has placed it at the center of its global strategy.

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Overcoming channels by focusing on the customer: Driving Omnichannel Customer Engagement

Kevin Dean, eCommerce Merchandising Manager, Murdoch’s -Ranch & Home Supply.


Don’t think in channels, think about the customer. Murdoch’s Ranch & Home Supply is utilizing a master data management platform that helps deliver relevant product information to meet their customer’s needs. In this session Kevin Dean, ecommerce merchandising manager at Murdoch’s, discusses how the ranch and home supply retailer is using data to build better customer experiences and faster product introductions. Learn how Murdoch’s is exceeding customers’ expectations and addressing omnichannel challenges using Informatica MDM – Product 360. Murdoch’s has now more products available to buy online. Customers are able to research product online before they buy. Learn how they increased sales:


Register today

Blog - ManufacturingManufacturing

True Confessions: A Manufacturer’s Digital Transformation to Boost Product Sales and Create a Digital Mindset

Connie Beuche, Enterprise Product Data Manager, Bradley Corporation.


Learn how Bradley, industry’s leading manufacturer of commercial plumbing fixtures and washroom accessories, manages its digital transformation. This session will cover how Bradley leverages product information for increased sales, improved customer support, and most important: a culture change embracing a digital mindset. Hear about a strategy which begin with customer-facing tools and work backward to operational systems.  This use case and digital journey is a role model in the manufacuturing industry.  Findings will cover the role a committed, cross functional team, the importance of engaged sponsors & advisors and data governance approach. Bradley will share their innovative go-live strategy helped transfer the data and Informatica’s product information management tool (Informatica MDM – Product 360) to the organization so the team could gracefully disband. Understand how product data provided additional ROI in sales.

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Informatica 2015 Interview – Elkjøp (Nordics Electronics Retailer)

In this interview at Informatica World 2015, Jakki Geiger, Senior Director of Solutions Marketing at Informatica interviews Thomas Thykjaer, Master Data Architect at Elkjop, an electronics retailer in the Nordics, about the retailer’s transformation to becoming an omnichannel business. Thomas explains that the retailer has a good understanding of the impact of data quality on the business process. He shares the importance of understanding customers, knowing how customers engage across channels, leveraging past product purchase information, and using data integration and master data management (MDM) technology to showcase high quality product information across channels.


Nordics Retailer Elkjøp Awarded Best Omnichannel Solution at 2016 RETA Europe


onmichannelOmnichannel: What’s New in Product 360?

Are you commerce ready? Can you say the same about your data? Are you focused on the betterment of your supply chain, marketing, ecommerce, merchandising and category management.


The year 2015 was a tremendously busy one Informatica’s Product Information Management team. August 2015 saw the release of the next generation of product introduction solution, with Informatica MDM-Product 360, Informatica’s new and renamed PIM application, being release.

This new release, one of the largest ever, came with many updates and new features. Here are a few:

  • Kits and bundles for superior cross-selling
  • High data volumes architecture
  • Role- and task-based web interfaces for increased efficiency on product content collaboration
  • Business user dashboard
  • 1WorldSync data pool syndication for compliant CPG data
  • Product Data as a Service (DaaS) for price intelligence and content benchmarking.

Watch the Product 360 Version 8 webinar:

Informatica MDM – Product 360: New Product Introduction

Informatica World will leave space to Informatica MDM – Product 360 new and upcoming launches, with new and next generation features and capabilities. Join us to find out more. Register today.

onmichannelWhat’s New in Information Quality Solutions at Informatica World?

 Latest Features, Demo and Roadmap

Stefan Reinhardt, Senior Product Manager, Informatica.

Jakki Geiger, Senior Director Solutions Marketing, Informatica.

Hear what’s new in the Information Quality Solutions Group.  Executives from the IQS Organization will showcase the IQS Solution and how Informatica can help organizations strategically manage and share data across the business while also allowing them to deliver a more personalized customer experience and smarter decisions. Experience close up what’s new with Information Quality Solutions (MDM, Data Quality, Product 360, Supplier 360, Customer 360, DaaS): As you know Informatica World provides a bunch of innovations for you to better fix data issues, setup process to strategically govern and share data across the business and streamline collaboration and customer experience. This is a fantastic and live overview which helps you to understand which deep dive sessions and what’s new break out to pick for the next days at the conference.

We look forward to meeting you at the Summit! See you there! Don’t forget to save your seat before it’s too late.

Questions? Ask away in the Comments section below or message me on Twitter at @nicholasgoupil