Why Organizations Choose Informatica MDM over Any Other Vendor

Gartner Magic Quadrant for Master Data Management of Customer Data Solutions
Gartner Magic Quadrant for Master Data Management of Customer Data Solutions
Choosing the Master Data Management (MDM) solution that works best for their organization has been a difficult job for companies. A successful MDM implementation requires a well-integrated data quality, data integration and business process management functionalities to ensure success. Combine this with a vast number of vendors with varying functionalities, application specific data quality checks and new entrants who cannot promise a long-term, strategic partnership required for your MDM journey. You have a huge challenge ahead of you to ensure you pick right vendor.

As an information management leader, you are assigned with the responsibility to choose a tool that:

  • Addresses the business problems you are facing today
  • Supports future growth of the company when we are seeing drastic changes in IT and business landscape fuelled by big data, social, mobile and cloud
  • Ensures your success providing you an ability to start small and grow faster

Gartner is a leading analyst firm with long track record of providing valuable insights to customers who are looking for their technology partners. Gartner issues magic quadrants every year that are backed by extensive research, vendor briefings, demos, measurement of sales execution, alignment with market demands and more. And rightfully so, Gartner’s Magic Quadrant for MDM often serve as a starting point for organizations looking to evaluate MDM vendors for new initiatives, refreshes of existing infrastructure, and buying decisions.

As a information leader, you now have a much-needed endorsement from a research backed by facts and figures that allow you to take the correct decision.

Gartner announced its Magic Quadrant for MDM of customer data solutions last week. I am very excited to tell you that Informatica MDM was positioned as a clear leader in both vision and ability to execute. Get your copy of the new report here.

This report is a testimonial to our strength. Let me also elaborate a bit more about four things that are imperative to all the innovations we are doing here at Informatica.

Complete package for your Success

From our experience, we have seen that many customers who look for MDM solutions are also looking for data integration, data quality and data enrichment services. In the release we did last year, we bought these capabilities together that provide our customers everything they need to drive maximum business value from MDM. Powered by Informatica’s Intelligent Data Platform, which is central to all our product lines, we are now in the best position to serve our customers a complete package that guarantees success.

Additionally, we also embedded Informatica BPM, and created business user focused user interfaces that are designed to address new paradigm we are seeing in today’s digital workplace. Data breaches are keeping business executives awake at night. To address this very important problem, we embedded Informatica Dynamic Data Masking with a focus on data security. This allows you to protect sensitive information about your customers, patients, suppliers etc., ensuring your data is safe and secure.

Master data-fueled applications

Bringing our core capabilities together under one platform allowed us to create something amazing; we call them master data-fueled applications. These applications are designed for the age of engagement we live in today and are built on top of powerful Informatica MDM to address specific industry needs and use cases. This revolutionary new approach designed for key business processes such as client onboarding with Customer 360, new product introduction with Product 360, vendor management with Supplier 360 and Cloud Customer 360 for Salesforce provide complete and authoritative views of the relationship insights across people, places, and things.

These apps are also designed to ensure you are successful in your business-led initiatives and come with the pre-built data model. Underpinned by the Informatica Intelligent Data Platform and MDM architecture, they empower organizations with a unified user experience, inherent data quality and business process management functionality, rapid, intelligent search, and metadata management.

Next-Gen MDM for the future

Informatica MDM has grown over the years as the technologies have evolved. Bringing MDM, Data Quality, Data Governance and Data Integration powered by Intelligent Data Platform is a great example where we were the first to deliver a complete solution. As we move to the age of engagement, we are in best position to move with you. Our next-generation MDM solution is rising to the challenge and delivers master data management for the big data world.

Later this month, we are releasing latest version of our multi-domain MDM platform that will enhance the business and data steward experience with:

  • A flexible and powerful user interface, with rich new page layouts that make it easier to view, add and update business-critical data and relationships.
  • Intelligent, high-performance search, with auto suggestions for locating data quickly and intuitively.
  • Enhanced collaboration, with intelligent task management that enables data stewards to collaborate more effectively.

Register and join us on December 8 webinar where we will showcase Informatica MDM 10.1

Focus on Customer Success

Informatica is well known for the customer support and dedication to its customer’s success. For nine years in a row, we have achieved #1 position in customer loyalty. Moreover, Informatica gets the best score in overall value received for the price.

Combine this with dedicated Advanced Customer Engineering team for all the products under Information Quality Solutions comprising of MDM, Supplier 360, Product 360, Data Quality and Data-as-a-Service. You have a trusted partner who not only provides you #1 support but also works with your implementation team to ensure you are following best practices, creating future-proof architecture and learning from our experience working with the customer for more than 15 years.

As an information leader evaluating MDM solution, you now have a clear choice recognized by Gartner’s report and our proven track record. Happy to talk to you and engage in conversation at @MDMGeek



Gartner [Magic Quadrant for Master Data Management of Customer Data Solutions], [Bill O’Kane, Saul Judah], and [11 November 2015]

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


  • David

    Hi There,

    Thank you. Absolutely perfect! I was SOOOOO excited after seeing the
    blog and these instructions were
    absolutely wonderful! You’re a life saver!

    Thanks for the link to the guides I stumbled upon those a few
    days/weeks ago. However, I have not found a section that shows how to
    actually create the source/output. The guides seem to skip to the middle
    of actually using the Parser and not explaining the basics. Some of the
    guides say “use an unformatted source” but do not say how to create
    the unformatted source. What page do you see information on creating a
    source that works with the HL7 parser?

    your effort for making such useful blogs and helping the community.

    Many Thanks,
    Naresh Patnaik