Data Democracy Requires Bimodal Data Governance

Data relevance has become more important than ever before

We are living in an “age of annoyance.” Today, our overloaded brains must process, on the average, over 7,000 pieces of information each day. Our lives are now characterized by frequent interruptions, as creative marketers add new channels, and machines and devices become social actors. This information overkill has reached beyond consumers directly into the digital workplace. This leads to key questions for organizations:

  1. How are your employees dealing with the information overload?
  2. Do they understand which information is relevant and which is not?
  3. How does the information overload impact employee satisfaction?
  4. Are they doing the right things?
  5. Are they efficient?

Data changes from ownership to access

The data question has shifted within the digital workplace: Now, the question “Who has access to the data?” has become more important than the question, “Who owns the data?” Participation, freedom, impact – had become the values for employees. The number of participants in business processes has increased, as more internal and external roles play a role in international companies.

Can Bimodal Data Governance help?

If you are following Informatica’s voice on Data Governance, you have seen how our Holistic data governance approach enables a kind of continuous improvement model, by aligning feedback between policy and execution contexts.  A Bi-modal approach requires a governance overlay for both long-running (Waterfall) and quick-to-value (Agile) projects. Of course, the distinguishing characteristic of Agile is that Planning & Execution run concurrently, so enterprises need an ability to align project outcomes to enterprise governance standards, over successive project lifecycle cadences.

Bimodel Data Governance Informatica

The good and the bad: examples

Ian Stahl, Director Product Management, Informatica
Ian Stahl, Director Product Management, Informatica

Ian Stahl, Informatica’s Director Product Manager for data governance said:  “the agile side of bi-modal governance is often involved non-IT sponsored data projects. For example a large American insurance company’s big data project. The customer decided instead of buying more Cognos PVU’s, they took their analytics budget, spin up a Hadoop cluster, and achieved great results for better understanding what works in marketing and what not. Governance is intended to provide a layer of guidance about qualitative (security, consistency, etc.) dimensions of the outcomes of these projects, to prevent things like the JP Morgan data breach.

Bimodal Governance in simple words combines the top-down rule and policy executions, with the freedom to suggest new rules coming from bottom up. Which can even become a standard policy one day. 



By the way Informatica enables bimodal governance with:

  • Quantitative analysis of data state, relative to expressed Governance policy outcomes, at the outset, and through successive project iterations
  • Role-based tools for delegation of policy enforcement and stewardship to appropriate technical and business SME’s
  • Robust access to metadata, enabling both individual- (exception) and aggregate- (dashboard) level access to information provenance, in management and consumption contexts
  • An ability to leverage these capabilities in Hybrid IT (On-premise, Cloud, Big Data) environment

New Paradigm in the Digital Workplace: Task-Driven  and role driven User Interfaces

How can future proven applications support this paradigm shift and the need for more relevant information? The new generation of business apps, tailor the user experience to the role and even to the task a business person has to solve on a Monday morning when coming to the office after weekend. Let’s talk about some examples. If I am a category manager or supply chain manager, I have to approve a new supplier who applied on my supplier portal. A user interface summarizing all this information in a tailored way will support his will all my credibility checks and make the decision rock solid and fast. If I am marketer in China and I have to translate these  five new products into Chinese, it would be good to see only these five items in my task box or start page.

What is your role? What information do you want to see at a glance to make your day, a better day?

In my eyes, data democracy and information overload has raised the need for establishing bimodal governance. Making work faster and decisions saver, requires also a shift in usability of business applications.

Data Democracy requires Bimodel Data Governance. Discuss the need for user experience and data governance with my colleagues and experts: @istahl@rbkarel, @ThomasBrence, @MDMGeek, @RogerNolan or @benrund

PS: I also recommend reading Data Governance in a Big Data World.