The Top 4 Reasons Why You Need Informatica 10

Informatica 10Today, is the launch of Informatica 10, specifically PowerCenter 10, Data Quality 10, and Data Integration Hub 10.  The overall message of this launch is that “the industry’s best just got better.”  PowerCenter is a Data Integration (DI) Gartner Magic Quadrant leader for the 10th consecutive year. Data Quality is a Gartner Magic Quadrant leader for 8th consecutive year.  And now, we have Data Integration Hub which is unique in the industry, and does not have a Magic Quadrant yet.  The bottom line the version 10 launch is that they all just got better.

I could tell you about features and functions, and that would probably be interesting to a lot of people, but what really counts is what you can accomplish with these products.  Let me summarize some of the interesting themes here.

  1. Even Greater Development Agility

When I interview customers about their use of Informatica products, I always ask them this question; What is the main reason you chose Informatica?  The overwhelming response is; “The productivity of the environment. We get more done faster and more repeatably.”  In the version 10 release we have added even more new features that will accelerate the productivity of customer on their first project – and continue to drive productivity as they grow to additional projects.  Here are a couple of quick examples:  The Data Profiling tool now has been enhanced with really nice data visualization capabilities to make it far easier and faster to understand your data and it’s relationships.  Another addition is 100 free Analyst Tool seats to all editions of PowerCenter.  Informatica has been driving agile data integration development based on the idea of a development team made up of a developer and a business analyst.  The addition of free Analyst Tools makes it even easier to make agile DI development a standard practice to speed up interaction and collaboration between business and IT, speeding business value delivery.

The last big theme here that I will cover is automation: Informatica is building automation into our tools to drive productivity so that organizations can scale up to the grow in data and the growth of data users and use cases.

  1. Even Smoother Ability to Scale up Data Integration

With version 10, we have now bundled Partitioning into PowerCenter Standard Edition. This means that all editions of PowerCenter can use a graphical tool to take advantage of threading on their servers, to break up bottlenecks in their processes, and spread them over different threads of execution.

Informatica has also now made the Real Time Option a standard part of PowerCenter Advanced Edition.  We have seen a huge upswing in the use of realtime data updates, for data warehouses and for applications over the past 18 months, so we are moving to make this technology more mainstream for everybody.

  1. Even Stronger Data Governance

As organizations scale up their operations, it becomes more and more important to be able to “manage data as an asset.” There has been an enormous amount of work done in this release to make the user experience easier and more productive across all of the products.  A great deal of this translates into improvements that directly relate to data governance.  A couple of quick examples:  Data Profiling, as we mentioned before has been enhanced data visualization, Business Glossary now has approval workflow and voting, and Metadata Manager now has up to 50X faster data lineage rendering though the use of graph database technology.  All of these things will provide a significant boost to the ability to visualize data and data flows.  More importantly the data lineage speed improvements will make it possible to visualize large DI environments faster and to expand metadata management to much larger environments than were previously possible.  Another key enhancement is the new Business Rule Builder in Data Quality.  This enables business people to create new business rules in simple language that the tool can take and convert into an Informatica mapping.  This is very powerful.

  1. The Strongest Foundation for Data Architecture Modernization

I had a meeting with a Chief Architect a while back.  The meeting started with a discussion of migrating to SAP ERP.  Then it moved to standardizing on SAP Hana.  From there, it grew to a discussion of data governance. Finally, the Chief Architect sat back and said, “What we are really talking about here is our entire data fabric.”  This is a great example of a trend we have been seeing for quite a while now. Organizations choose Informatica for a project, grow to additional and varied new projects, and then use Informatica as the foundation for a new, enterprise-wide, modern data architecture.  They find through use, that the Informatica platform is the best and most productive way to standardize their data management environment, promote skills and asset reuse, and easily redirect data movement to new targets without having to start from scratch.

With version 10, the story gets even stronger, for a lot of different reasons.  The one I will cover here is Data Integration Hub.  There is really nothing quite like this available on the market.  Unlike other “hub” products that are about data persistence, this “data integration hub” is a hub for data movement.  It replaces the hundreds or thousands of point-to-point data integrations in your environment with radically simplified publish and subscribe model.  Each publisher publishes the data, but only once.  Each subscriber gets the data when the need it, in the format they need, and with the level of data quality that they need.  All of this is managed by DIH.  With version 10, DIH now supports execution on-premise and in the cloud and also supports Hadoop clusters for petabyte-sized persistence.  This means it can now persist very large data sets and historical data.

Organizations at all levels are looking to data as a key source of competitive advantage.  Informatica 10 is what you need to get started on your first data integration and data quality projects. It also provides a very natural evolution to multiple projects and to the creation of a modern data architecture.  If you are looking to drive productivity in your data environment, increase development agility, improve data governance, and build towards your vision for the data architecture of the future, you really need to consider moving to Informatica 10 now.


To hear the full details, please check out the Informatica 10 Launch Webinar.


Anil Chakravarthy, CEO, Informatica

Philip Russom, Research Director, TDWI

Sumit Pande, VP Enterprise Data Office, BB&T

John Racer, Architect, Discount Tire

Jared Hillam, Practice Manager, Intricity

Rob Myers, Business Transformation Services, Informatica

Ash Parikh, VP Product Marketing, Informatica

Infa 10 Launch Webinar