Improve Lead Conversion Rates as if you are a Fortune Teller

What marketer doesn’t envy a good fortune teller? Being able to predict the prospects that will convert, the most profitable channels and which programs will succeed would be a pretty sweet power!

No need to envy fortune tellers, take control of your data like Citrix and you may agree with Dagmar Garcia, Senior Manager Marketing Operations, Citrix  who says “Our primary goal is to drive pipeline for sales and we’ve been able to tie a 20% lead conversion improvement with Master Data Management. The holistic view of data and the ability to perform predictive analytics will give us almost fortune teller-like abilities.”

The ability to connect data about partners, customers and prospects plus the relationships between them positioned Citrix for these types of results… learn more in our new infographic:

Read the full story here and Download the Infographic here