Carbonite Powers Customer Service and Marketing with Great Data
Dreamforce 2015 kicks off today and, as is always the case, the client speakers are certain to be a highlight of the conference. I am particularly interested in one of our clients speaking about the work we are doing together – Carbonite.
Carbonite is a leading provider of cloud and hybrid data protection solutions that fuel business continuity for small and midsize businesses. The company supports more than 1.5 million individuals and small businesses worldwide, ensuring their important data is protected, available and useful.
Carbonite’s growth goals created several business needs:
- Accelerate Sales, Marketing and Services decision making
- Support rapid business growth with access to trusted information at every touch
- Deliver exceptional, responsive customer support during every engagement
Sales and Marketing struggled to get their hands on timely, trusted data. This was because their previous cloud solution was unpredictable, resulting in an excessive number of integration errors which were difficult to understand and resolve. These errors diminished the credibility of the data. Meanwhile, Carbonite struggled with an unnecessarily complex data preparation process. It was time to find a more efficient solution.
Carbonite found Informatica. Informatica Cloud enables business and IT users to connect data from any source and achieve in-depth customer insights and Informatica Cloud Application Integration automates workflows for improved client experiences, accelerated Salesforce.com adoption and a complete campaign history.
During Dreamforce — Tuesday 9/15 from 10:30am-11:30am at the Palace Hotel — Justin Donlon a business intelligence architect at Carbonite will share Carbonites approach and results. Attend his presentation to hear how Carbonite is improving the efficiency of every customer service interaction and accelerating their adoption of the force.com platform.
In the comments, I welcome your feedback or questions coming out of Justin’s session.
We’ll see you in San Francisco — enjoy this travel playlist courtesy of Salesforce.com.