Five Minutes to Great Marketing Data
Marketing today is a tough task. It’s a blend of science and creativity utilizing technology that has really evolved in recent years. You now need to understand your customers and prospects so deeply that they choose to engage with you over the competition. You need to improve their experience. To do this, you have to be able to rely on the data that you store about your customers. It has to be clean. It has to be valid. And you need to do this quickly to stay ahead of the pack.
This seems to be impossible. Having clean data doesn’t seem like something that can be accomplished with six months of work let alone five minutes. Even the thought of trying to take on such a task is probably stressing you out.
A survey from Econsultancy found that 68% of marketers say their jobs are more stressful now than they were five years ago.
So what if I could offer you a solution that takes a mere five minutes of your time?
There is a lot that you can accomplish in five minutes. You can cook an egg. You can write a well-crafted tweet. You can call your mom just to say ‘hello’. You can even make a new friend. But ask any marketer if they can improve the quality of their data in five minutes and you’re sure to get laughed at.
My solution for the added stress in your job – validate the accuracy of your contact data at the point of acquisition with Data as a Service. With a few simple steps, you can easily get your stress level back on track and improve your marketing campaign performance – all under five minutes.
As part of this solution, I would recommend utilizing our services with a marketing automation tool, like Marketo. The Marketo system has a feature called a Webhook that allows you to call a webservice. In a few steps – literally under five minutes – using our simple documentation, you can set up a Webhook that will validate that the contact data that a customer enters into your webforms is correct.
Whether a customer enters a phone number, an email address, or a mailing address, Data as a Service can validate the accuracy and let you get back to crafting that perfect message that will improve your customer’s experience.
But don’t take my word for it.
Attend our upcoming webinar with Marketo on July 29, 2015 and hear directly from one of our customers, the Institute for Integrative Nutrition, about the success that they have had validating their data and engaging with their prospects and customers using Informatica Data as a Service.