Customer Ready: Electronic Shelf Labels
Our blog series #CustomerReady comes with small anecdotes on information and data and their Impact and customer experience. Whatch the video first.
Failures on product labeling are just over the place. If I don’t see them on my own informed purchase journey, They jump into my face on social media. did you know coke contains the drug cocaine? This printed shelf label was just found in a German supermarket. (I removed the supermarket’s name.)
Can electronic shelf labels help overcome these failures?
An electronic shelf label (ESL) system is used by retailers for displaying product pricing on shelves. Typically, electronic display modules are attached to the front edge of retail shelving.
Let me share you a thought how retailers and Brands can ensure product information quality on their digital transformation when making the store more digital.
All can start with a white list and black list of words you want or never want to see on your shelf. A whitelist library will help to ensure certain brand and product names are always correct and consistent. Let’s think about your own product line. Black lists can avoid having unethical or inappropriate content on your displays, in store, and on any device across a ominchannel interaction. These dictionaries can easily help to clean up the data quality of product descriptions or run validation checks before publishing information.
Did you know that one large retail client of informatica saves several 100,000s of Dollars just in one large retail store, by fueling electronic shelf labels with data and replacing the old ones?