Retailers Age of Engagement – Get Ready with Informatica World 2015

In 2015, CIOs will invest in omni-channel integration technologies as a top priority to support growth in the omni-channel shopper sales premium of 30%, due to IDC Retail. Recently attending a retailers’ internal strategy day with Supply Chain Leaders and Commerce Leaders has shown, that omni-channel investements are paired with supply-chain optimizations.

The digital transformation is disrupting the world of B2C retail, in the same way as it is impacting B2B distributors and brands which sell directly to consumers. In this blog you will find some highlights for retailers and wholesalers at Informatica World 2015.

Get Ready for the Omnichannel Trends 2015+

Retail sessions at Informatica World 2015 are focussing around the key trends retailers are facing on become data ready and overcome the Amazon threat.

  1. Issue of the informed purchase journey:  When do they have enough information to buy?
  2. Turning Big Data Relationships into business value for decision making and customer segmentation for relevant merchandizing
  3. Store fulfillment & in-store experience will become a big investment area.
  4. The mobile conversion: revenue spend on mobile is growing. Forrester Research projects sales from consumers shopping on mobile phones will increase to $38 billion this year and sales from tablets will hit $76 billion, or about $114 billion in total in the US.

Learn from Experts in Retail and Distribution

Informatica World RetailInternational retailers like PartsSource (United States), Elkjop (Nordics No. 1 consumer electronics retailer) and Farmacias del Ahorro (Mexico) will share their transition to a data ready enterprise.

Retail Business: How to Monetize your customer and Product Data

Meeting with Nelson Enriquez, CTO at Farmacias del Ahorro, you will learn three key takeaways on turning product and customer information into real revenue. First is sharing the business context and challenges of our business, including pains, and the costs of not having a master data management strategy in place. Second is our vision for transforming our business by leveraging customer and products data, and how Informatica technology supports the vision through data quality and cloud solutions. Third is the tangible results and benefits of the proposed strategy. We’ll address retail industry concepts like assortment, replenishment, and customer promotions at a high business-oriented level for IT and business personnel. At the end of the session, the audience will understand how MDM supports retail business strategy

PartsSource Improve Customer Experience with Product Information

Brian Thomas, Director of Application in PartsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees.

Elkjop: Consumer Electronics Experience

Find out how Elkjop increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Thomas Thykjer from Elkjop will also discuss how they reduce their yearly development costs and operating costs.

Learn from eBay & Deloitte

Transforming finance processes, organization, and systems can be exciting, but also challenging for a business. In this collaborative presentation, Alistair Wallace, eBay, and Sachin Khairnar, Deloitte, will share how eBay, one of the world’s largest online marketplaces, led a financial transformation with data to maximize the value of finance and drive functional effectiveness. This session will cover the business drivers, approach, design decisions and lessons-learned governance finance data.

What’s New in Product Catalog App for Omnichannel?

Are you data commerce ready? This session is designed for roles in supply chain, marketing, ecommerce, merchandising, and category management who care about selling more products faster. Learn what’s new with the Product Catalog App, including kits and bundles for better cross-selling, architecture for high data volumes, role- and task-based web interfaces for more efficiency on product content collaboration, the business user dashboard, 1WorldSync data pool syndication for compliant CPG data, and Product Data as a Service for price intelligence and content benchmarking. A short demo by Stefan Reinhardt, Senior Product Manager PIM, will showcase them all. The roadmap will give direction how PIM will turn into MDM fueled product data apps for different use cases and industries, leveraging the Intelligent Data Platform.

Price Intelligence and Product Content Benchmarking as a Service

By end 2016 product intelligence will inform 80% of the top ten e-commerce retailers’ pricing decisions and drive mainstream adoption of high-velocity pricing.  Is your offer competition ready? The price battle and the content battle of CPG brands, manufacturers, distributors and retailers are happening now. Informatica Product Data as a Service now enables brands to monitor their minimum marketing price and retailers to monitor their competition’s prices in real time. Users of Informatica’s MDM for product data can now autocomplete their product catalogs with attributes or monitor the content strategy of their competition. Product DaaS changes the world of products with data on more than 600 million products to make product catalogs smarter. Meet the expert Nagesh Kanumury, Principal Product Manager in Informatica.

An Introduction to Data as a Service: Achieving Total Customer Experience Goals with Accurate Contact Data

Throughout 2015, organizations across the world will be working on plans to become more customer centric. In this session, participants will learn how having accurate customer contact data, such as mailing address, email address, and phone numbers, can ensure that they are able to connect with their customers at any time and in the manner that the customer prefers.

This session by my colleague, Thomas Brence, will cover Informatica Data as a Service’s Contact Record Verification suite. This suite includes products from Informatica’s Data as a Service group. Learn how Address Verification, powered by AddressDoctor can help you verify the accuracy of mailing addresses in over 240 countries and territories. Explore how Email Verification can help you safely reach 15% more customers. Discover how Phone Validation can show you which of your customer’s phone numbers accurate and which are invalid.

Turn Big Data Relationship Management into better Customer Segementation

The Data Lake of big data holds great potential for unlocking the value of new data sources while allowing for a more cost effective way of enabling analytics on existing enterprise data.   But how can we make sense of that wealth of data so that we can deliver results that can be trusted to drive business decisions and feed marketing campaigns? Learn from the Informatica experts Chris Phillips Director, Product Management Data Quality and Steve Hoskin, Chief Architect MDM.

Retail Discussion – The Path to Maximizing the Shopper Experience

Explore how best-in-class retailers make strategic use of data to overcome their challenges by harnessing data and analytics to better meet customer expectations across all interaction channels. Our discussion with Donal Dunne, Senior Marketing Manager – Retail & CPG, Informatic, will cover the three building blocks retailers must establish and nurture to maximize their performance through the effective use of data.

Omnichannel Customer Experience & Supply Chain Optimization are Twins

Recently attending a retailers’ internal strategy day and takling to Gartner analyst Tom Enright, showed that omni-channel investements are paired with supply-chain optimizations. Supply chain, sourcing and buying teams struggle to get access to a single view of the supplier so they can understand the total supplier relationship across the business. As a result, it’s difficult to achieve their goals, such as improving supplier collaboration or supplier relationship management or quickly and accurately evaluating supplier spend management. Taking personalization to the next level requires are 360 view of all customer interactions to fuel any marketing and sales touch points and systems. During this session by Jakki Geiger and Manouj Tahiliani , you’ll hear about our new master data fueled applications: Total Customer Relationship and Total Supplier Relationship.

Are you ready for Retailers Age of Engagement? Get Ready for your digtital transformation with Informatica World 2015.

PS: If you tweet, use #INFA15

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