New Informatica for Marketo Solutions Help You Fuel Marketo with Great Data
At Informatica, we use Marketo as the engine to power our multi-channel prospect, customer and partner marketing efforts. So much so that Earle Carlson from Informatica’s marketing team was selected as a finalist for a 2015 Marketer of the Year – Enterprise “Revvie” award! In speaking with Earle and his team, they attribute their success to a focus to ensure Great Data is always poured into the Marketo engine and to the seamless integration of Marketo with Informatica’s front office and analytics systems.
For most marketing organizations, getting to “Great Data” and “Fully Integrated” is no small task. Marketers are awash with the daily deluge of campaign, customer, or survey data. Campaign effectiveness is poor due to bounced emails and mailings. Integrating Marketo with applications beyond Salesforce can take too long given the backlog of IT requests, costing marketing the agility required in today’s market. Marketing leaders lack comprehensive reporting and analytics due to the bottlenecks in assembling data from multiple systems making it difficult to understand campaign or program outcomes.
With these challenges in mind, Informatica has partnered with Marketo to deliver solutions that help marketing organizations maximize their investment in Marketo. These solutions are tailored to different Marketo users, from the campaign manager, marketing operations, Marketo implementers or IT. They include:
Rev for Marketo – a tool marketers use to turn campaign, customer and survey data into Great Data for use within Marketo. Rev removes the frustration and pain caused by the data deluge.
Informatica DaaS for Marketo – Data Services for marketing operations to validate email addresses, phone numbers, and postal addresses and to enhance data with business attributes or target customers through SMS. These solutions for Marketo allow marketers to ensure Great Data is fueling their campaigns and programs.
Informatica Cloud Connector for Marketo – A new connector built on Marketo’s REST API that connects/integrates Marketo (leads, lists, activities and other objects) to the wide array of 150+ cloud and on-premise applications supported by Informatica Cloud. Informatica Cloud Connector for Marketo reduces the cost, complexity and time to integrate Marketo into business processes and analytics.
If you’re coming to the Marketo Marketing Nation Summit this week, visit us at Moscone Center West, Booth #221 to see these solutions in action. Or to learn more how you can to pour Great Data into the Marketo engine or to integrate Marketo with on premise and Cloud applications, visit the Informatica for Marketo microsite, or search the Launchpoint Marketplace in the category that pertains to your needs.