Will the Real IoT Please Stand-up
Lately I have been thinking a lot about what is real and just marketing fluff with the Internet of Things (IoT). From all the stories written and people that I talk to it seems I am not alone. One day there is news of what at best is a communications company receiving +100M in funding and the next there is what amounts to a re-skinned mobile app claiming to be the real IoT.
This is the first part in a series of posts where I am going to define a framework for identifying real IoT solutions and the value that they provide. In addition I will provide actual examples of companies and solutions that fit this solution definition framework.
My main issue with the entire IoT universe is that a lot of the focus in on things that do not exist or that have been around a long time and have just been re-branded. Neither of these actually do justice to the concept of IoT that is very interesting, which is using distributed data and events to deliver totally new or dynamically better solutions (think 10x or more) compared to what exists today. We are talking revolutionary and not evolutionary.
From my point of view real IoT solutions need to address one or more of the following solution areas and I will be using these and additional criteria to build out the framework.
- Personal productivity
- Business productivity
- Business critical
- Life critical
Have another point of view? Feel free to share. My next post will focus on the segment of personal productivity.