Guiding Your Way to Master Data Management Nirvana

Achieving and maintaining a single, semantically consistent version of master data is crucial for every organization. As many companies are moving from an account or product-centric approach to a customer-centric model, master data management is becoming an important part of their enterprise data management strategy. MDM provides the clean, consistent and connected information your organizations need for you to –

  1. Empower customer facing teams to capitalize on cross-sell and up-sell opportunities
  2. Create trusted information to improve employee productivity
  3. Be agile with data management so you can make confident decisions in a fast changing business landscape
  4. Improve information governance and be compliant with regulations

Master Data ManagementBut there are challenges ahead for the organizations. As Andrew White of Gartner very aptly wrote in a blog post, we are only half pregnant with Master Data Management. Andrew in his blog post talked about increasing number of inquiries he gets from organizations that are making some pretty simple mistakes in their approach to MDM without realizing the impact of those decisions on a long run.

Over last 10 years, I have seen many organizations struggle to implement MDM in a right way. Few MDM implementations have failed and many have taken more time and incurred cost before showing value.

So, what is the secret sauce?

A key factor for a successful MDM implementation lays in mapping your business objectives to features and functionalities offered by the product you are selecting. It is a phase where you ask right questions and get them answered. There are few great ways in which organizations can get this done and talking to analysts is one of them. The other option is to attend MDM focused events that allow you to talk to experts, learn from other customer’s experience and hear about best practices.

We at Informatica have been working hard to deliver you a flexible MDM platform that provides complete capabilities out of the box. But MDM journey is more than just technology and product features as we have learnt over the years. To ensure our customer success, we are sharing knowledge and best practices we have gained with hundreds of successful MDM and PIM implementations. The Informatica MDM Day, is a great opportunity for organizations where we will –

  • Share best practices and demonstrate our latest features and functionality
  • Show our product capabilities which will address your current and future master data challenges
  • Provide you opportunity to learn from other customer’s MDM and PIM journeys.
  • Share knowledge about MDM powered applications that can help you realize early benefits
  • Share our product roadmap and our vision
  • Provide you an opportunity to network with other like-minded MDM, PIM experts and practitioners

So, join us by registering today for our MDM Day event in New York on 24th February. We are excited to see you all there and walk with you towards MDM Nirvana.

~Prash
@MDMGeek
www.mdmgeek.com

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