Responsible Data Breach Reporting
This week, another reputable organization, Anthem Inc, reported it was ‘the target of a very sophisticated external cyber attack’. But rather than be upset at Anthem, I respect their responsible data breach reporting.
In this post from Joseph R. Swedish, President and CEO, Anthem, Inc., does something that I believe all CEO’s should do in this situation. He is straight up about what happened, what information was breached, actions they took to plug the security hole, and services available to those impacted.
When it comes to a data breach, the worst thing you can do is ignore it or hope it will go away. This was not the case with Anthem. Mr Swedish did the right thing and I appreciate it.
You only have one corporate reputation – and it is typically aligned with the CEO’s reputation. When the CEO talks about the details of a data breach and empathizes with those impacted, he establishes a dialogue based on transparency and accountability.
Research that tells us 44% of healthcare and pharmaceutical organizations experienced a breach in 2014. And we know that when personal information when combined with health information is worth more on the black market because the data can be used for insurance fraud. I expect more healthcare providers will be on the defensive this year and only hope that they follow Mr Swedish’s example when facing the music.