The Magnificent Seven Facts on B2C eCommerce in North America

The latest North American B2C e-commerce market report is out now. For my followers I took the freedom to summarize some “Magnificent Seven Facts on B2C eCommerce in North America” in a short blog.  The report covers United States, Canada and Mexico, but as well comparisons to Europe and Asia. According to this report, North American B2C e-commerce market is expected to reach $494.0 billion in 2014.

The Magnificent Seven Facts

  1. 122.5 million households in North America
  2. 336 million internet users in North America
  3. North America makes up 29.2% of the total global online sales ($1,552.0bn) in 2013.
  4. In terms of global B2C e-commerce, North America ranked third in 2013, behind Asia-Pacific and Europe
  5. North American consumers spent on average$2,116 online in2013. This is significantly above the global average of €1,280.
  6. With an average spending per e-shopper of $2,216, American consumers spent most online in2013. Canadians ranked second with an average spending of $1,577, while Mexican e-shoppers on average spent $1,133 online in2013.
  7. Canadians are more likely to shop mobile

Mobile Commerce: Canada Leads the Pack

Within North America, mobile commerce is most popular in Canada, with more than half of the online purchases per week being made through a mobile device. At 38.2%, US Americans still make their mobile purchases in the safe surroundings of their homes.

What are the barriers preventing mobile purchasing?

barriers mobile shopping north america

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