2015 – The Year of Data Integration?
I love the data integration coverage by Loraine Lawson in IT Business Edge, especially in this December 12th posting that focuses on the trends that will emerge in 2015. The best quote from the post is: “Oddly, organizations still tended to focus on point-solutions in the cloud. As more infrastructure and data moves to the cloud, they’re experiencing similar pain points and relearning old lessons.”
The articles cites some research from Ovum, that predicts many enterprises will begin moving toward data integration, driven largely by the rise of cloud computing and big data. However, enterprises need to invest in both modernizing the existing data management infrastructure, as well as invest in data integration technology. “All of these new investments will push the middleware software market up 9 percent to a $16.3 billion industry, Information Management reports.” This projection is for 2015.
I suspect that’s a bit conservative. In my travels, I see much more interest in data integration strategies, approaches, and technology, as cloud computing continues to grow, as well as enterprises understand better the strategic use of data. So, I would put the growth at 15 percent for 2015.
There are many factors driving this growth, beyond mere interest in cloud computing and big data.
The first consideration is that data is more strategic than initially understood. While businesses have always considered data a huge asset, it has not been until the last few years that businesses have seen the true value of understanding what’s going on inside, and outside of their business.
Manufacturing companies want to see the current state of production, as well as production history. Management can now use that data to predict trends to address, such as future issues around employee productivity, or even a piece of equipment that is likely to fail and the impact of that failure on revenue. Healthcare companies are learning how to better monitor patient health, such as spotting likely health problems before they are diagnosed, or leveraging large data to understand when patterns emerge around health issues, such as areas of the country that are more prone to asthma, based upon air quality.
Second, there is the need to deal with compliance issues. The new health care regulations, or even the new regulation around managing a publically traded company, require a great deal of data management issues, including data integration.
As these laws emerge, and are altered over time, the reporting requirements are always more complex and far reaching than they were before. Those who want to avoid fines, or even avoid stock drops around mistakes, are paying close attention to this area.
Finally, there is an expectation from customers and employees that you will have a good handle on your data. 10 years ago you could tell a customer on the phone that you needed to check different systems to answer their question. Those days are over. Today’s customers and employees want immediate access to the data they need, and there is no good excuse for not being able to produce that data. If you can’t, your competition will.
The interest in data integration will experience solid growth in 2015, around cloud and big data, for sure. However, other factors will drive this growth, and enterprises will finally understand that data integration is core to an IT strategy, and should never be an afterthought.