5 Ways to Comply With the New EU Food Information Regulation
On December 13, 2014, the EU food information regulation 1169/2011 took effect. The new legislation requires that consumers be able to make informed purchases by ensuring that they have access to accurate product information. This information includes nutritional values, allergens and ingredients for any pre-packaged food or beverage products prior to purchasing them.
Allergy statistics from the European Academy of Allergy and Clinical Immunology (EAACI) indicate that 17 million Europeans are allergic to some type of food. In addition, documented allergies in children have doubled over the past 10 years. To decrease food-related health risks, this EU legislation lists 14 allergens that must be declared, in the event any are (or could be) part of the ingredients. Failure to comply with the regulations is serious and could result in criminal prosecution.
This new regulation is applicable regardless of where the product is offered: in-store, online, in a bakery, restaurant, bar or café. The consumer must have access to consistent, complete and correct food information. Whether you are a manufacturer or retailer, you are responsible to ensure that all product data across the entire supply chain is synchronized and compliant.
Here are the top 5 things manufacturers and retailers of pre-packaged food and beverage products have to consider complying with the new EU food information regulations:
- As a manufacturer of pre-packaged food and beverage products, you have to ensure that your product packaging displays EU compliant information and share all relevant information on ingredients and nutrition facts, including the 14 allergens with your trading partners.
- As a retailer, you will have to display correct and up-to-date product information across all channels including online shops. You rely on trusted data sources with accurate and complete product information you are receiving from your suppliers for any food product. Product information must be updated and synchronized with any product attributes change, including ingredients or packaging. Especially when changing attributes of a product in your online shop, you need to ensure that a customer receives exactly the product he/she has purchased online by managing your stock and supply chain accordingly.
- If product attributes are shared electronically to other trading partners, this information also has to comply with the EU 1169/2011 regulation.
- Use Global Data Synchronization Network (GDSN) as a way to provide a powerful environment for secure and continuous synchronization of accurate data between you and your trading partners.
- Use PIM system to streamline business processes, create and manage finished products that are consistent, high on data quality, and can ensure compliance to the new EU 1169/2011 standards for syndication to different supply channels including the GDSN network.