The Apple Watch – the Newest Data-First Device
I have to admit it: I’m intrigued by the new Apple Watch. I’m not going to go into all the bells and whistles, which Apple CEO Tim Cook describes as a “mile long.” Suffice it to say, that Apple has once again pushed the boundaries of what an existing category can do.
The way I see it, the biggest impact of the Apple Watch will come from how it will finally make data fashionable. For starters, the three Apple Watch models and interchangeable bands will actually make it hip to wear a watch again. But I think the ramifications of this genuinely good-looking watch go well beyond the skin deep. The Cupertino company has engineered its watch and its mobile software to recognize related data and seamlessly share it across relevant apps. And those capabilities allow it to, for instance, monitor our fitness and health, show us where we parked the car, open the door to our hotel room and control our entertainment centers.
Think what this could mean for any company with a Data-First point of view. I like to say that a data-first POV changes everything. With it, companies can unleash the killer app, killer marketing campaign and killer sales organization.
The Apple Watch finally gives people a reason to have that killer app with them at all times, wherever they are and whatever they’re doing. Looked at a different way, it could unleash a new culture of Data-Only consumers: People who rely on being told what they need to know, in the right context.
But while Apple may the first to push this Data-First POV in unexpected ways, history has shown they won’t be the last. It’s time for every company to tap into the newest fashion accessory, and make data their first priority.