While at Dreamforce this year, it’s easy to say that interest in Salesforce was pretty high. This year, the message was all about “Customer 360” – the holy grail of achieving a complete 360-degree view of the customer. After all, as one of the leading CRM platforms, Salesforce has long championed the customer. Achieving that... more
Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer 360 data management announcement. According to one of the analysts at Dreamforce this year, “one main function [of C360 Truth] will be... more
In the past 30 years, my family and I have moved to a new home four times. And between each move—like most families—we accumulated lots of bits and pieces. While many of these items were used every day, we found that we had ended up keeping many items because we thought they might be useful... more
Society is creating and consuming more data than ever, and this tsunami of data promises market, customer and operational insights which financial institutions of all shapes and sizes across the globe must be able to leverage to remain competitive. After all, their customers expect personalized experiences, their employees require self-service access to trusted and timely... more
Over the last several months we have made significant enhancements to address emerging customer use cases with Amazon Redshift. These include the development of new cloud services that are designed to target specific use cases, and also general enhancements within our existing Redshift connectivity. These along with our powerful data integration features and industry’s broadest... more
Algorithmic decision making has become prevalent in systems such as online search, social media, productivity software, and autonomous vehicles. While these intelligent systems powered by AI offer tremendous benefits, the algorithmic decision making behind them often feels like a mystery. Without giving much thought to it, I used to blindly follow my friends’ activities on... more
Guest blogger Blake Morgan, consumer futurist and author of the recently published “The Customer of the Future,” outlines twelve things that companies must do to create great customer experiences. Digital transformation is all about using technology to solve traditional problems. When done correctly, it allows companies to provide unprecedented value to customers and continually evaluate... more
Building the case for a business data governance toll gate If data is a strategic asset, then data governance needs to be a business discipline. Regardless of the industry, it’s probably only a matter of time before every business will be measured based on their ability—or inability—to govern data appropriately. In this digital-first age, we’re... more
Marketers have always known that customer data is the key to delivering great customer experience (CX) and is full of insights just waiting to be gleaned. It’s the foundation of winning the loyalty of today’s demanding customers. Savvy marketers have also learned the challenges of working with customer data: it’s scattered everywhere, it comes in... more
In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more