As Chief Trust Officer at Informatica, it’s my job to make sure that customers trust our global cloud services platform and software. Simply put, data privacy and security have never been more important to our customers. A study by RSA Security Research reports that roughly 70% of global consumers are prepared to boycott a company... more
Master Data Management (MDM) is making a big impact in delivering real business value and allowing companies to unleash the power of their data across the enterprise. Because MDM solutions help business users to trust data across all systems in use, they can be applied to many data domains including customer intelligence (individual or organization),... more
Let me ask you a question. Can you disrupt a market with a legacy architecture? Of course not! To that point, Home Point Financial is disrupting its residential mortgage market, where the company aspires to become a leading provider. Home Point Financial realized that data is its most strategic asset and key to market dominance. Last week,... more
It’s 11:00 pm, and we find three friends—Data Geek, Dr. Know, and Cloud Ninja—sitting at a hotel bar, sipping their drinks. Their conversation goes as follows: Dr. Know: Data Geek, why do you look worried? You’re usually so cheerful and jovial. Data Geek: You know me too well. I am enjoying the beer and the... more
We now have data lakes with petabytes of data, being updated in real time with IoT, social, and mobile information. Then there are tens of thousands of users accessing the data across various lines of your business: finance, sales, marketing, service, procurement, research & development, manufacturing, logistics, and distribution. At this scale the only way... more
You’ve heard the analogies: Data is the new oil, data is the new jet fuel, data is the new currency, etc. However, research by New Vantage Partners indicates less than one-third of organizations are data driven. To truly capitalize on the opportunity of being a data-driven business you must empower as many people as possible... more
Artificial intelligence (AI) and machine learning (ML) are powering the digital transformations happening in every industry around the world. AI/ML is critical in discovering new therapies in life sciences, reducing fraud and risk in financial services, and delivering truly personalized customer experiences. Enterprise AI/ML Needs Data Management The success of AI is dependent on the... more
Data is the new business currency, and CRM data is arguably the most important dataset that companies are leveraging. At the head of the CRM pack is Salesforce. Its staggering 20% market share equals the next four vendors combined. Ultimately, CRM data can provide insights that can impact sales, customer satisfaction, and overall revenue. No... more
For the past several years we have been subjected to various analogies invoked to convey the growth in data we are experiencing – from avalanche to tsunami, oddly all related to natural disasters. While we are getting jaded by these tropes, the underlying problem, however, is real. The data we have access to as part... more
With all the buzz and talk about AI /ML technologies, it can be hard to separate the hype from projects that actually deliver business value. At Informatica, we believe that the data landscape is growing so complex, you simply won’t be able to derive value from your data without AI and machine learning. But just... more