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Black Friday and the Holiday Season: How to Deal with Changing Customer Shopping Behavior

The National Retail Federation forecasts that sales will be up 4.1 percent(i) in the 2018 holiday shopping season, but an increasing number of stores will be closed on Thanksgiving Day 2018(ii). How does this make sense? The reality is that customers shopping behavior has changed and retailers are adopting. While Black Friday is still the busiest... more

The CIO Reading List: The Alliance

As a CIO, you know the value of finding, developing, and retaining talented workers and the incredible challenge it has become in today’s highly competitive market. The Alliance is a book about understanding the state of loyalty and trust between employers and employees today—and how to rethink how to build relationships for a stronger, more... more

Timing Is Everything (for Data Integration)

One of my favorite quotes (often attributed to Albert Einstein) says “The only reason for time is so that everything doesn’t happen at once”. I have come to think about this saying many times in my personal life, but recently I have come to think about it while helping one of our customers define their... more

3 Reasons Why Data Lakes Have Not Delivered Business Value and What You Can Do About It

As a new employee at Informatica leading product marketing for our big data management portfolio, I’ve been spending a lot of time evaluating the data management landscape for analytics. One CIO.com article caught my eye. In “6 Data Analytics Trends That Will Dominate 2018,” journalist Thor Olavsrud posited that “Data lakes will need to demonstrate... more

It’s Time to Transform the Product Experience for Your Customers

The role of product information has become more important than ever. The new product experience is customer-centric, personalized, omnichannel, search-guided, and social-powered. To keep up with this rapid evolution in the buying experience, make sure you’re fully leveraging product information to create a new experience that attracts and converts shoppers. And achieving this ambitious goal... more

Informatica Recognized as the Best Solution Award for Driving Customer Insights at Cloudera’s annual Partner Summit

I’m excited to share that Informatica was recently recognized as the Best Solution to ‘Drive Customer Insights’ at Cloudera’s 6th annual Partner Summit, held on September 10, 2018 in New York City! The Award The partner award recognizes the strong collaboration and unified focus between Informatica and Cloudera to help drive greater customer value and... more

Achieve Analytics Nirvana at TC18!

Have you ever done yoga or meditation? You probably have, right? I mean who amongst us, frenzied professionals, have not at least dabbled in an attempt to calm our mind and body amidst the ever-increasing demands of society? Remember that elated sense of nirvana after you got out of yoga and meditation class? Wouldn’t it... more