It feels a bit obvious, at this point, to refer to data as a company’s most valuable asset. If there are two truths in today’s digital world, it’s that data determines success, and that there’s an awful lot of data to manage. And given the latter challenge, I propose a new axiom: Metadata is actually... more
Most senior business leaders today understand that data is a core business asset. They also understand that they need to leverage it for better business outcomes. What they don’t necessarily understand is how to do it. So when I was at the CIO 100 Symposium in Los Angeles, I sat down for a chat with... more
Destination CRM recently honored Informatica with a big win announcing that we received the CRM Market Award for best data quality solution award for the fourth year in a row! It’s a great honor and we’ve been continuing to innovate in the space to drive higher value for our customers. We understand the importance of... more
The customer is and has always been the king. Many companies have realized this and have been increasingly focused on improving customer experience. So where to start? Today’s customers have many different pathways by which to interact with a company, including through their sales contacts, customer service, partners, or even through Internet self-service. Having multiple... more
I’ve been at Informatica for nearly four years. Even in that relatively short time, it amazes me how quickly data has become much more strategic to companies. The entire industry is much more sophisticated. And during my time here, I’ve picked up a lot about the “hows” of strategically managing data. In honor of my... more
Customer-centric sales and marketing. Customer success. Customer engagement. Customer Journey mapping. Personalized marketing. Customer intimacy. Sentiment analysis. 360-degree view of customer. I’d expect that most if not all of these terms are quite familiar, and most of you are either involved in – or at least aware of – data-centric programs within your organizations with... more
Most organizations should leverage intelligent data security as a foundation for a systemic data privacy and protection program. Many market forces drive this need, including the chronic barrage of data losses, the enactment of powerful privacy regulations, consumers demanding the protection and control of their data, and the broad use of personal data to drive... more
Informatica and our customers share a common vision of an iPaaS (integration platform as a service) that can support any integration pattern, any user, and any type of data. For example, Grant Thornton, one of the leading organizations providing assurance, tax and advisory services, is building out an iPaaS that is flexible, scalable, and agile... more
Industry 4.0, Manufacturing 4.0, Digital Transformation. Across industries, we’ve seen a few labels created to try and encapsulate the massive opportunities and challenging associated with the flood of data coming from a variety of sources, and in particular – machines. In the consumer space, the data tsunami is primarily coming from our smart phones and... more
Remember when the iPhone was introduced eleven years ago? It was nothing short of a miracle. A revolutionary device that shipped with an easy to use interface and comprised of carefully crafted apps that appeared as a grid of eye-candy icons. “An iPod, a phone, and an Internet communicator” as Steve Jobs introduced it to... more