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Data in the World of Cloud

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The More Complex the Cloud Computing Market Becomes, the More We Need Data Integration

The RightScale “State of the Cloud” report out now has some key findings that I would like to discuss in relation to data integration. The world is getting more complex, in terms of cloud platforms, and that means that we need data integration more than ever. Per the report: In polling, the respondents reported that... more

Wholesaler Wasco Realizes Unique Omnichannel Customer Experience

This blog was originally published on osudio.com. Customer experience defines your company’s success. By 2020, customer experience will be the leading brand differentiator when it comes to a buying decision, leaving behind criteria such as product and price.* High quality product information gives successful brand owners, manufacturers, wholesalers, distributors and retailers the advantage they need... more

The Service Manager Always Rings Twice: A Tale of My Kitchen Customer Experience

We moved into our new house three years ago. Now, for the second time in three years, our extractor fan collapsed and we had to call the maintenance service. Here comes the tricky part: The extractor fan is one of the new types – without an extractor hood. What a great invention for style and comfort... more

Five Steps to a Seamless MDM Cloud Journey

The cloud isn’t about “easy win” anymore. Thanks to cost efficiency and agility, the cloud has taken center stage in operational strategy. These strategies are sophisticated, involving hundreds of applications at the heart of the enterprise. In an effort as complex as this one, data management becomes essential. In fact, to have successful transformation, you... more

2017 Security Awards: A Market Reflection

Informatica received a wealth of attribution and recognition at the 2017 ISPG Awards, held concurrently with RSA 2017. The awards’ list named Informatica as winners in numerous, but related categories:   Grand: Informatica Gold: Risk management Gold: Innovation in enterprise security Gold: Most innovative security software Gold: Best security software Gold: Best security for large... more

10 Customer Questions About Informatica’s Marketing Data Lake

Last week, Prash Chandramohan and I presented a deep dive webinar on Informatica’s Marketing Data Lake to close to 700 attendees. As with any technical demo webinar, we weren’t able to address any questions during our one-hour slot as our focus was to ensure our attendees understood Informatica’s Marketing Data Lake’s key capabilities and features.... more