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Data Processing Pipeline Patterns

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PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more

Application Modernization with iPaaS: 6 Considerations

For many organizations, legacy systems running on-premises pose a “can’t live with them, can’t live without them” situation. They often can’t be moved to the cloud because of security requirements, data privacy regulations, or mission-critical status—but the business can’t run without them. The answer: Application modernization, the process of updating existing applications with modern features... more

How Informatica Uses Machine Learning and AI to Improve the Productivity of Big Data Users

With IT budgets growing slowly, if at all, IT leaders know that increasing productivity is essential. There are three key ways to accomplish this when it comes to managing complex enterprise data environments: Deploy data lakes to automate and manage digital transformation solutions Enable self-service analytics for non-technical users Leverage machine learning to automate data... more

Real-Time IoT Data Ingestion and Predictive Analytics Using Spark Structured Streaming and Informatica

IoT and streaming data is increasingly becoming a competitive differentiator for enhancing customer experience, improving operational efficiency, and real-time business decision making. According to Gartner, “By 2022, more than half of major new business systems will incorporate continuous intelligence that uses real-time context data to improve decisions.”[1] With the adoption of streaming data, enterprises are... more

Connected Cars: How IoT, Streaming Data & Real-Time Analytics are Disrupting the Rental Car Industry [Part 1]

This three-part series on connected cars has been co-authored by Amit Kara, Vishwa Belur, and Soumya Banerjee. You’re enjoying your family vacation, driving through California’s most scenic routes, when suddenly, your rental car comes to a complete halt. Your children and, most importantly, your spouse are not happy campers. You think to yourself, with all the advancements in automobiles,... more