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Dreamforce To-Do List: Find Coffee, Transform Customer Experience

The customer is and has always been the king. Many companies have realized this and have been increasingly focused on improving customer experience. So where to start? Today’s customers have many different pathways by which to interact with a company, including through their sales contacts, customer service, partners, or even through Internet self-service. Having multiple... more

Update Your LinkedIn: You’re a Customer Experience Steward

Customer-centric sales and marketing. Customer success. Customer engagement. Customer Journey mapping. Personalized marketing. Customer intimacy. Sentiment analysis. 360-degree view of customer. I’d expect that most if not all of these terms are quite familiar, and most of you are either involved in – or at least aware of – data-centric programs within your organizations with... more

A New Dimension for Data Security Intelligence: Identity

Most organizations should leverage intelligent data security as a foundation for a systemic data privacy and protection program. Many market forces drive this need, including the chronic barrage of data losses, the enactment of powerful privacy regulations, consumers demanding the protection and control of their data, and the broad use of personal data to drive... more

The Democratization of the Internet of Things (IoT)

Industry 4.0, Manufacturing 4.0, Digital Transformation. Across industries, we’ve seen a few labels created to try and encapsulate the massive opportunities and challenging associated with the flood of data coming from a variety of sources, and in particular – machines. In the consumer space, the data tsunami is primarily coming from our smart phones and... more