Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more
Cancer. I don’t think there is a single person—a friend, family member, neighbor, co-worker or our own selves—whose life hasn’t been, or will not be, touched by cancer. And cancer is a scary thing. The word alone elicits fear, uncertainty, and loss. At the same time, many groups and organizations offer hope, strength, and resources... more
For many organizations, legacy systems running on-premises pose a “can’t live with them, can’t live without them” situation. They often can’t be moved to the cloud because of security requirements, data privacy regulations, or mission-critical status—but the business can’t run without them. The answer: Application modernization, the process of updating existing applications with modern features... more
Leveraging Customer 360 Data for Strategic Decisions In God we trust, all others must bring data. That saying is particularly true when it comes to making decisions about how to best interact with and sell to customers. Most of our daily decisions are based on gut – our innate ability to determine right from wrong,... more
I grew up near Johnstown, Pennsylvania, a city that’s known for one very unfortunate incident—the Johnstown Flood of 1889. And it carries several lessons that are just as important when developing data governance for analytics and overseeing data lakes as they are for constructing an actual water-filled lake. As a child, I learned the full... more
I travel a lot for work, and one of the most rewarding parts of travel is meeting with customers and listening to their stories. Very often I’ll hear a story that offers particular insight into the state of the industry – and that I want to share with you in my blog. I was in... more
Integration Platform as a Service (iPaaS) has come a long way since it emerged in the late 2000s—and it’s not losing momentum. A cloud-based solution delivered as a software service, iPaaS provides a way to manage, develop, and integrate data and applications in the cloud. (For more on iPaaS and its benefits, check out our... more
With IT budgets growing slowly, if at all, IT leaders know that increasing productivity is essential. There are three key ways to accomplish this when it comes to managing complex enterprise data environments: Deploy data lakes to automate and manage digital transformation solutions Enable self-service analytics for non-technical users Leverage machine learning to automate data... more
IoT and streaming data is increasingly becoming a competitive differentiator for enhancing customer experience, improving operational efficiency, and real-time business decision making. According to Gartner, “By 2022, more than half of major new business systems will incorporate continuous intelligence that uses real-time context data to improve decisions.”[1] With the adoption of streaming data, enterprises are... more
This three-part series on connected cars has been co-authored by Amit Kara, Vishwa Belur, and Soumya Banerjee. You’re enjoying your family vacation, driving through California’s most scenic routes, when suddenly, your rental car comes to a complete halt. Your children and, most importantly, your spouse are not happy campers. You think to yourself, with all the advancements in automobiles,... more