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What’s the Most Challenging Part of AI? The Answer in 2019 May Surprise You

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Operationalizing Data Lake Privacy Governance for Value Creation

How today’s businesses are gaining new customer insights through analytics while meeting the growing challenge of modern privacy mandates A global footwear manufacturer was recently in the news over a shoe design controversy that polarized consumers between patriotism and social justice activism. When jumping into the debate, a common conclusion is often, “Hey, they KNOW... more

8 Best Practices for Cloud Master Data Management

Cloud computing has gained a lot of attention in the last decade since Amazon Web Services (AWS) first launched in 2006. Amazon has been the undisputed leader in the fundamental shift in the delivery of products and services to end customers ever since, but its dominance is now being challenged by an aggressive push by... more

What You Should Know About Serverless

Serverless is a cloud architecture that allows you to be free of managing servers, virtual machines (VMs), or containers. Serverless does not mean there are no servers involved (servers are still used for running applications). It simply means that you do not have to interact with or control the servers involved in the architecture. Serverless... more

Avoiding the Garbage-In, Garbage-Out Problem with Your Descriptive Analytics Workflow

We all understand the importance of deriving the right insights from our data.  In order to stay competitive and thrive in today’s business climate, organizations need to have a holistic, 360-degree understanding of their customers and their operations.  Sometimes, however, we can often get carried away with the whole process of collecting and interpreting our... more

Informatica Enables Innovation and Acceleration with Microsoft Azure Synapse Analytics

Today, Microsoft announced its Azure Synapse Analytics offering that combines two core use cases for modern analytics into a single platform: cloud data warehousing and big data analytics.  Extending the power of Azure SQL Data Warehouse with the parallel processing, in-memory performance of Spark, and a unified development environment, Microsoft has raised the bar for... more

How to Build Composite Solutions on Microsoft Azure Cosmos DB With Informatica Intelligent Cloud Services

Microsoft’s Azure Cosmos DB provides the enterprise tremendous capability when building globally available applications, especially when low latency, consistency, and redundancy are critical success factors. But as with nearly any globally available enterprise solution, it usually requires a composite set of technologies to work together in harmony. Solutions built with Azure Cosmos DB will most... more

20 Eye-Opening Statistics About Customer Experience

No industry is immune to digital transformation or competitive disruption, and every business is on the hook to deliver brilliant customer experiences (CX) to every customer, at every touchpoint. Businesses are integrating digital and personalization into their culture, processes, technologies, and customer-facing experiences. That’s because consumers (B2C) and business buyers (B2B) alike want to find... more

Choosing a Hybrid Cloud Integration Solution

Good data, cloud computing, and agile, adaptable software: These are must-haves for any modern enterprise that wants to identify new paths and opportunities for growth, detect problems early on, and change directions as necessary based on business or market demands. Getting data is not the issue; most organizations have tons of data in their databases,... more

Five Ways B2B Marketers Can Make a Big Impact

Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers who have grown accustomed to the ease of digital interactions are the same individuals making business purchasing decisions. Whether at home or at the office, individuals want to... more