Tag Archives: ventana research

Brandspiration – The Story of the Gap Stick and an Award Winner

This is the story about a great speaker, a simple but funny product and the idea of a Ventana Award winning company which does “Brandspiration”.

When I invited Dale Denham, CIO from Geiger to speak on his at Informatica World this year, I was not sure what I will get. I only knew that Dale is known as an entertaining speaker. What could we expect from a person who, calls himself “the selling CIO”?

And Dale delivered. He opened his session “How product information in ecommerce improved Geiger’s ability to promote and sell promotional products” with a video.

What I liked about it was: It is a simple product, addressing a everyday problem, everybody knows. And this is the business of Geiger & Crestline, two brands in one company which sell promotional products to help companies inspire with their brand. They call is “Brandspiration”.

What this has to do with PIM?

Well the business need for Geiger was to sell 100,000s of products more efficient. Which includes update products faster and more accurately and add more products. But also Geiger was planning to

  • Eliminate reliance on ERP
  • Launch new web properties
  • Improve SEO
  • Centralize product management & control
  • Standardize business processes & workflows
  • Produce print catalog more faster

Before working with Informatica PIM it took a week to launch a new product. And Geiger/ Crestline has a complex price management for bundles, brands, packages and more under their two own brands for two different target groups: low price products with aggressive pricing and more high quality promotional products.

Business Outcomes

With PIM the product entry time could be reduced by about an hour. Geiger achieved 25% time saving for catalog creation and implemented PIM in about six months. (btw with the integrator “Ideosity“.) Another fact which made me proud on our offering was, that Dale told me his company was able to upgrade on the latest PIM version within hours.

“PIM has allowed us to be more proactive Instead of being handcuffed to a system that made us reactive. A great invest for this company. I can’t believe we survived for as long as we did without this software.” 
Dale Denham, CIO

Whatch the video of Dale and how his company Geiger realizes Brandspiration with Informatica PIM. Did you know, Geiger is a proud winner of the Ventana Research Innovation Award for their PIM initiative?

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Posted in Master Data Management, PiM, Product Information Management, Retail | Tagged , , , , , | Leave a comment

Data Integration and Enterprise Success, a Winning Combination

Interesting that I found this one.  Informatica announced that two Informatica customers were named Leaders in the Ventana Research 2013 Leadership Awards, which honor the leaders and pioneers who have contributed to their organizations’ successes.  While many of you may think that I’m shelling for our host, these stories are actually hard to come by, and when I find them I love to make hay.

This is not a lack of interest; it’s just the fact that those successful with data integration projects are typically the unsung heroes of enterprise IT.  There are almost never awards.  However, those who count on enterprise IT to provide optimal data flow in support of the business processes should understand that the data integration got them there.  In this case, one of the more interesting stories was around UMASS Memorial Health Care: Leadership Award For CIO George Brenckle

“The Ventana Research Leadership Awards recognize organizations and supporting technology vendors that have effectively achieved superior results through using people, processes, information and technology while applying best practices within specific business and technology categories.” Those receiving these awards leverage the Informatica Platform, thus why the award is promoted.  However, I find the approaches and the way technology is leveraged most interesting.

Just as a bit of background.  UMASS Memorial Health Care undertook the Cornerstone initiative to transform the way data is used across its medical center, four community hospitals, more than 60 outpatient clinics, and the University of Massachusetts Medical School.  The geographical distribution of these entities, and the different ways that they store data is always the challenge.

When approaching these problems you need two things: First, a well defined plan as to how you plan on approaching the problem, including the consumption of information from the source, the processing of that information, and the production of that information to the target.  Cornerstone implements common patient, clinical and financial systems and drive information across these systems to optimize healthcare delivery and improve patient outcomes, grow the patient population and increase efficiency.

UMASS Memorial Health Care used Informatica to establish a data integration and data quality initiative to incorporate data from its clinical, financial and administrative sources and targets.  Using the Informatica technology, they are able to place volatility into the domain of the integration technology, in this case, Informatica.  This allows the integration administrator to add or delete systems as needed, and brings the concept of agility to a rapidly growing hospital system.

“The success of Cornerstone has resulted in primary patient panel analytics, online diabetes care, a command center for the ICU, and compliance with Medicare programs.”  Indeed, the business results are apparent around the use of data integration approaches and technology, including the ability to trace this project back to an immediate and definable business benefit.

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Posted in Customers, Healthcare | Tagged , , , , | 1 Comment

Building the Business Case for Big Data: Learn to Walk Before You Run

In a recent webinar, Mark Smith, CEO at Ventana Research and David Lyle, vice president, Product Strategy at Informatica discussed: “Building the Business Case and Establishing the Fundamentals for Big Data Projects.”  Mark pointed out that the second biggest barrier that impedes improving big data initiatives is that the “business case is not strong enough.” The first and third barriers respectively, were “lack of resources” and “no budget” which are also related to having a strong business case. In this context, Dave provided a simple formula from which to build the business case:

Return on Big Data = Value of Big Data / Cost of Big Data (more…)

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Posted in Big Data | Tagged , , , , , , , , , , , | Leave a comment

Cloud Slam ’11: The Importance Of Cloud Integration For Hybrid IT

Cloud Slam ’11 is the first hybrid event that I’ve been a part of – in other words, its both virtual and live. Naturally I’ll be doing a session focusing on the hybrid reality of today’s IT organization and the importance of cloud data integration.

I even have a few free passes if you’re interested in attending this or other sessions. (Sorry, it’s first come first serve.) (more…)

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Posted in Business/IT Collaboration, CIO, Cloud Computing, IaaS, Informatica Events, PaaS, SaaS | Tagged , , , , , , , , , , , | Leave a comment