Tag Archives: value
Those moving to Big Data, and that is a lot of enterprises right now, should also consider the need for data integration to support their new data platform. In many cases, the use of proper data integration procedures and technology is an afterthought. However, with a bit of planning and the right data integration technology, the transition to Big Data can be a smooth and productive one. Here are a few things to consider:
Data quality becomes even more important. Considering that Big Data systems, no matter if they are within the cloud or the data center, manage massive amounts of data, both structured and unstructured. Thus, the ability to manage data quality becomes more of a priority. (more…)
“We have 20% duplicates in our data source”. This is how the conversation began. It was not that no one cared about the level of duplicates, it’s just that the topic of duplicate records did not get the business excited – they have many other priorities (and they were not building a single view of customer).
The customer continued the discussion thread on how to make data quality relevant to each functional leader reporting to C-level executives. The starting point was affirmation that the business really only care about data quality when it impacts the processes that they own e.g. order process, invoice process, shipping process, credit process, lead generation process, compliance reporting process, etc. This means that data quality results need to be linked to the tangible goals of each business process owner to win them over as data advocates. (more…)