Tag Archives: up-sell

Why CIOs Need to Take Control Of Customer Data With MDM

CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance.

One critical area in which CIOs can make a major business impact is customer data integration. As we often hear from Informatica customers, the problem of bad customer data is rarely limited to a single application or line of business. In fact, it’s a multitude of systems that has caused the problem in the first place.

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Posted in Business/IT Collaboration, CIO, Cloud Computing, Customers, Enterprise Data Management, Master Data Management | Tagged , , , , , , , , , , , , , , , | 1 Comment

Being Shown The Door Never Felt So Good

There we were, myself, another colleague and an industry analyst finishing dinner at a nice restaurant in Menlo Park.  Side trivia question – this restaurant would be one that a dog would really dislike. Can you name it?

We were having a spirited debate, perhaps getting a little loud and definitely hanging around longer than expected.  What happened to us next was something I’ve never experienced. While the circumstances were similar, the outcome was totally different.

The manager approached our table, apologized to us and said politely that he had a backup of reservations and if we’d be OK with it, he would buy us another round of drinks at the bar.

WOW! Right there was the manager performing a mental calculation on the value of turning a table, but also keeping customer satisfaction high. Additionally, his cost of booze was nowhere near what they charged.  It was a win (us), win (him) and win (people waiting for a table) situation. (more…)

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Posted in Complex Event Processing, Customer Acquisition & Retention, Customer Services, Customers, Data Services, Master Data Management, Real-Time, Uncategorized | Tagged , , , | Leave a comment

What Your CEO Should Know About MDM

A recent PricewaterhouseCoopers survey of C-level executives at large multinational companies revealed an alarming gap between the value and usability of corporate data.

Some 71 percent of the executives believe their corporate data is a highly valuable asset—but just 39 percent of them feel their companies make very effective use of it, a PwC Management Barometer study reported.

In other words, most companies fail to effectively put their data to work to attract new customers, accelerate business processes, and improve performance. Is your company among the laggards? What would you say if your CEO asked you how the company could improve the usability of its corporate information?

Our new executive brief, What Your CEO Should Know About Master Data Management” takes a look at just that question. Using illustrated examples, this brief outlines a practical, step-by-step use case of how MDM can turn a company’s contradictory and disorganized information into a single, authoritative data set that drives business performance. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customer Acquisition & Retention, Data Quality, Data Warehousing, Enterprise Data Management, Master Data Management, Operational Efficiency | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

MDM Customer Success Stories @ Informatica World

Are you planning to attend Informatica World 2010 next week?

If so, I invite you to hear these breakout session presentations from our master data management (MDM) customers, including:

  • Johnson & Johnson’s Charles Bloodworth, IT Director, Medical Devices & Diagnostics;
  • Merrill Lynch’s Sal Caruso, Director, Client & Account Data;
  • St. Jude Medical’s Mike Striefel, Senior Manager, Enterprise Information Delivery, and
  • GlaxoSmithKline’s Nipun Bhonsle, Manager, Strategy, Architecture & Information. (more…)
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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customers, Data Governance, Data Quality, Enterprise Data Management, Governance, Risk and Compliance, Informatica Events, Master Data Management, Operational Efficiency, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment