Tag Archives: Sydney
Master data management is a hot topic in Asia Pacific. That was shown by the keen interest in MDM during Gartner’s BI Summit in Sydney, Australia, in end-February, and in a recent survey that Gartner conducted of the APAC community.
In that survey, master data management was ranked the #1 data-related technology under consideration for deployment in APAC. Forty-two percent of Gartner’s respondents put MDM at the top of their lists, ahead of dashboards/scorecards, predictive analytics, performance management, and 14 other technologies. Given that the survey found only 20 percent of APAC organizations are using MDM today, there’s clearly a lot of room for growth. (more…)
In late April I was in London to give the MDM keynote at Informatica World, and was surprised to be greeted by a standing-room-only crowd of at least 200 people. When I asked how many of those in attendance were actively engaged in or interested in evaluating MDM, at least a quarter of the room raised a hand. If I’d given the same talk two years ago, I would have expected a crowd of 100 at best, and maybe 10% of the room responding affirmatively to the same question.
Further, in discussions with conference attendees after my talk and in the days following, I got the strong impression that MDM is generating pretty intense interest in the U.K. and the larger EMEA market. While the MDM space in the U.S. has crossed the chasm from early adopters to nearly general use, I feel that Europe isn’t far behind. The interest is to the point where it feels like IT and business executives across quite a few industries are looking at MDM as a means to address a widening range of strategic business challenges. I’d say attitudes in Europe toward MDM are now very similar to where they are in the U.S.: that MDM is widely perceived as a viable technology approach to addressing business problems. (more…)