Tag Archives: supply chain
So now that you understand the terminology and concepts let’s talk about business problems that can be addressed with this technology.
Inability to get to single view of customer because of matching issues
In the examples above, you can see where it can be a challenge getting the correct customer records into a single cluster. If you do not get all the same customer records together properly, you may not be treating particular customers appropriately. One example is not identifying your top customers because they are represented by multiple account numbers. Worse can be treating a very good customer poorly because you think they had only had one small transaction with you but in reality he just did not log in or use his frequent shopper card. This poor service could jeopardize the entire account. (more…)
As companies increasingly explore master data management (MDM), we often hear inquiries about the usability of master data by business users.
Common questions include: Do business users need to learn and use a separate MDM application? Do they need support from IT to access master data? Can master data fit into the everyday business applications they use for CRM, SFA, ERP, supply chain management, and so forth?
In the world of Master Data Management (MDM), it is quite common to see a single view of customer, product, supplier, etc but one of our customers is building a Single View of Cow.
The customer is in the animal management business and they are responsible for managing the life cycle (literally!) of a cow from birth to beef stroganoff. Tracking starts with parentage, siblings and relatives, cows in proximity on the various ranches. Tracking continues to the abattoir and then follows the various beef components as they travel through the supply chain all the way to the end consumers. The main business driver is food safety regulation. If a disease shows up at some point in the supply chain, you need to be able to quickly track upstream where the cow came from and downstream all the way to supermarket shelves.
The Single View of Cow use case provides some interesting best practices for the broader MDM community…