Tag Archives: Solve for Interesting.Don Draper
Make no mistake about it, executives are hungry for Big Data and the insights new forms of machine-generated and user-generated data can offer. However, Big Data analytics skills are hard to find, and even when they are available, hard to finance. As a result, the handling of Big Data analysis is defaulting to business users.
That’s one of the conclusions of a recent survey of 241 executives from across the globe, conducted by the Economist Intelligence Unit. The survey confirms that data democracy is a positive force – the vast majority of respondents, 77%, favor enabling more of their employees with better access to Big Data and the ability to analyze it in the context of other relevant data. There may be inertia at the top, but a grassroots movement within organizations is forcing the revolution into a reality. (more…)