Tag Archives: social
More 60% of shopping journeys start with Google. This is what I wrote in one of my white papers on product information and their impact on omni-channel purchasing decisions. But how long will that be true? We all learned that shopping which is influenced by digital can dramatically change, everyday.
Marketing Sherpa reports this week which channels e-commerce companies are investing in. E-mail marketing, social media, SEO and paid search are listed as top 4 invests.
Did you notice the phenomena of social product search? We had BBQ with friends last Saturday and my friend Marco told about his new digital radio he can use for playing music from his mobile devices. That made me think about looking for a Bluetooth or Wifi ready and stylish gadget for my living room. Should not be to big, but pound enough and cool. Wifi or Bluetooth is important because I don’t want any visible cable.
This is what I did next: I posted my question to Facebook, not to a search engine.
As you know, the always connected customer is always online, on his “informed purchase journey”. Within minuted I had a series of recommendations from friends and colleagues. Some posted links to products they recommend. As some friends are know for having much more knowledge than me on consumer electronics, and both confirm same brand names…
What does this mean for easy access to product information and omni-channel commerce?
Keep Us Posted
Internet Retailing Conference & Exhibition (IRCE) is around the corner. See something you absolutely love? Let us know! Keep us posted by using @InformaticaCorp #IRCE2014
Like many of you, this time of year means budgeting. Every year is different, and budgeting for 2013 is no exception – so how do I maximize the return on investment for our shareholders?
What makes 2013 different? For many of us, the global economic climate and political change means uncertainty. In most cases, this leads to cautious optimism and moderate budget increases at best. As I was scouring the IT Leadership Exchange for benchmark data. I found the data to be consistent. (more…)
Data matching is a core element in many deployments of data quality tools and master data management solutions.
Most data matching implementations are revolving around matching names and addresses. The classic business goals for a data matching activity are removing duplicates and thus avoiding sending the same material twice or even more times to the same real world individual either as a private person or a business contact. (more…)
A friend posted a humorous photo on Facebook the other day of a sign that read “In Case of Fire… Exit building before Tweeting about it.” Hopefully it’s a made-up sign just to get a laugh, but the truth is actually closer than you think. The intersection of the pervasiveness of mobile devices and the ubiquitous nature of social media is creating a tremendous amount of relevant data about the physical world not previously seen before – what is happening, where it’s happening, to whom, by whom in some cases and when. Not usually early adopters, public safety officials are starting to take notice.
Here’s a real-world story: (more…)