Tag Archives: social media
As a disruptive technology, Social Media is having a profound impact on companies. Given that Social Media is here to stay, several best-in-class companies are capitalizing on it to gain first-mover advantage and differentiate themselves from the competition.
But challenges remain. Do you know that companies rated “understanding how different customer segments engage with us” as the topmost challenge? And their topmost concern? – “There is already a lot of social media dialog about us that we are not part of”.
In Part 2 of the “Big Data Unleashed” series, I discussed how business experimentation and curiosity are at the heart of business enthusiasm for Big Data. Today, I will discuss how organizations are responding to this Big Data excitement by accelerating the quest for becoming data-centric ─ revisiting and updating their information management roadmaps. (more…)
I had the pleasure this week of presenting at two of our global Customer Centricity events in Europe – one in London and the other in Brussels. Attendance was strong in both locations (we even had to bring in extra chairs in London where drop-out rates are notoriously high). In London I presented with Andy Hayler (the CEO of analyst firm “the Information Difference”) and our partner Capgemini. In Brussels I was with RealDolmen – an Informatica authorised distributor for Belgium.
I really enjoyed all of their presentations and remember hearing a few wonderful quotes:
- In most companies perception of data is far removed from the reality – reality is always worse
- MDM is not a destination, it is a journey
- IT should not lead an MDM project
- Make sure you have a good business sponsor
- Don’t run out of money half-way through
- Don’t try to solve everything at once (more…)
It’s not the survival of the fittest anymore, it’s not the survival of the strongest either, it IS however the most adaptable who survive.
At Informatica we are always innovating ways to serve our community better. In keeping pace with the adoption of social networking, the Global Customer Support team expanded some of our communication channels to include new options of contacting us through social media. There are a number of great social media tools, but perhaps the simplest one for business use is Twitter.
We launched our @INFASupport Twitter channel in mid-February and have used this as one way to support, reach out to and dialogue with our wider community since then. We have received a number of accolades from our followers/customers for all the useful information we have been sharing and also for giving them an easier and quick channel for communicating with us. (more…)
Improving sales and service through customer centricity requires listening to and understanding your customers. And where are customers speaking these days?
You guessed it—social media. Just think about it. Each day, customers tweet 50 million times on Twitter and update their Facebook status 60 million times. Add in LinkedIn and user reviews and YouTube and blog commentary and more and you’ve got a customer data gold mine and a new frontier for marketing.