Tag Archives: social media
Last week I was in both Bangalore and Mumbai providing the keynote address at the Informatica World Tour events. I also had the opportunity to visit with customers and speak with media. Much like the rest of the world, big data is all the buzz. I was particularly taken by a set of questions asked by local media. I thought I’d share them with you along with some of my perspectives.
Who needs big data? What kind of business problems should an enterprise be facing to consider big data? (more…)
Just read a great Gartner report titled “Hadoop is Not a Data Integration Solution” (January 29, 2013). However, I beg to differ slightly with Gartner on this one. The title should have been “Hadoop Alone is Not a Data Integration Solution.” The report outlines all of the reasons that just deploying Hadoop by itself is often quite challenging.
Issues that we at Informatica have personally seen our customers deal with include: (more…)
Data governance evangelists have had it pretty good of late. First there was the global financial meltdown of 2008, and experienced data management professionals all know – a crisis is a data quality initiatives best friend! The economic crisis certainly put the pressure on financial services organizations to focus on data governance, initially from a governance, risk and compliance standpoint. The regulators were watching and no one wanted to go to jail. But the crisis also helped data governance efforts across all other industries, because CEOs, COOs, CFOs and CIOs are looking for anything they can do to protect their financial margins and remain competitive. Ensuring trusted, secure data throughout the organization to improve operational efficiencies, reduce costs, reduce risks, increase revenue and market share, and/or provide optimal customer experiences has become an increasingly common executive mandate. (more…)
Recently I had a number of meetings with clients who are looking at social media to enrich master data in their legacy data warehouse to improve their batch and real-time campaign effectiveness. They are primarily looking at Facebook as their marketing salvation to create as close to one-on-one offers as possible but there are multiple ways to skin this cat.
Surprisingly, I have seen this thinking primarily in emerging markets. It reminded me how some countries jumped from having a poor fixed line phone infrastructure catapulting themselves to 3G wireless for all citizens within a decade. The decision makers who were part of this overnight communication transformation assume that master data management (MDM) works the same way. (more…)
Informatica conducted a recent big data survey of 600 IT and business professionals in North America, Europe and the Asia-Pacific region. The results found in the report entitled: “Balancing Opportunity and Risk in Big Data – A Survey of Enterprise Priorities and Strategies for Harnessing Big Data” show that big data has clearly moved beyond all the hype with nearly 70 percent of organizations of all sizes considering, planning, testing, or running big data projects. While the majority of organizations are focused on big transaction data and analytics, the survey shows a strong interest in social media information, unstructured content, industry-specific data, and machine-generated information from sensors and devices. (more…)
When I last wrote about social media monitoring, I made a case for using a technology like Complex Event Processing (“CEP”) to detect rapidly growing and geospatially-oriented social media mentions that can provide early warning detection for the public good (Social Media Monitoring for Early Warning of Public Safety Issues, Oct. 27, 2011).
A recent article by Chris Matyszczyk of CNET highlights the often conflicting and confusing nature of monitoring social media. A 26-year old British citizen, Leigh Van Bryan, gearing up for a holiday of partying in Los Angeles, California (USA), tweeted in British slang his intention to have a good time: “Free this week, for quick gossip/prep before I go and destroy America.” Since I’m not too far removed the culture of youth, I did take this to mean partying, cutting loose, having a good time (and other not-so-current definitions.) (more…)
Recently, Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. Amongst the usual suspects of Cloud computing, social user experience, and mobile applications, App Stores and Marketplaces were highlighted for the first time. According to the report:
“Application stores by Apple and Android provide marketplaces where hundreds of thousands of applications are available to mobile users. This will grow from a consumer-only phenomena to an enterprise focus.” (more…)
A friend posted a humorous photo on Facebook the other day of a sign that read “In Case of Fire… Exit building before Tweeting about it.” Hopefully it’s a made-up sign just to get a laugh, but the truth is actually closer than you think. The intersection of the pervasiveness of mobile devices and the ubiquitous nature of social media is creating a tremendous amount of relevant data about the physical world not previously seen before – what is happening, where it’s happening, to whom, by whom in some cases and when. Not usually early adopters, public safety officials are starting to take notice.
Here’s a real-world story: (more…)