Tag Archives: social media

Big Data in India

Last week I was in both Bangalore and Mumbai providing the keynote address at the Informatica World Tour events. I also had the opportunity to visit with customers and speak with media. Much like the rest of the world, big data is all the buzz. I was particularly taken by a set of questions asked by local media. I thought I’d share them with you along with some of my perspectives.

Who needs big data? What kind of business problems should an enterprise be facing to consider big data? (more…)

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Posted in Big Data, CIO, Data Governance, Data Quality | Tagged , , , , , , , , , , , | Leave a comment

My Thoughts on Gartner’s Thoughts About the Challenges of Hadoop for Data Integration

Just read a great Gartner report titled “Hadoop is Not a Data Integration Solution” (January 29, 2013). However, I beg to differ slightly with Gartner on this one. The title should have been “Hadoop Alone is Not a Data Integration Solution.” The report outlines all of the reasons that just deploying Hadoop by itself is often quite challenging.

Issues that we at Informatica have personally seen our customers deal with include: (more…)

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Posted in Data Integration | Tagged , , , , , , , , , | 1 Comment

The Value of Social Media Data Integration

The rise of Big Data, and Big Data integration, is very much of interest to those who want to leverage the value of social media data. This is data from social networks such as LinkedIn, Facebook, Twitter, and many others, that not only show trending topics but very deep insight into the minds of those who may be purchasing products or services, market trends within a specific product space, and the ability to make fairly accurate predictions around changing attitudes of specific demographics that determine future behavior. (more…)

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Megatrends Will Further Drive Data Governance Prioritization

Data governance evangelists have had it pretty good of late.  First there was the global financial meltdown of 2008, and experienced data management professionals all know – a crisis is a data quality initiatives best friend!  The economic crisis certainly put the pressure on financial services organizations to focus on data governance, initially from a governance, risk and compliance standpoint.   The regulators were watching and no one wanted to go to jail.   But the crisis also helped data governance efforts across all other industries, because CEOs, COOs, CFOs and CIOs are looking for anything they can do to protect their financial margins and remain competitive.   Ensuring trusted, secure data throughout the organization to improve operational efficiencies, reduce costs, reduce risks, increase revenue and market share, and/or provide optimal customer experiences has become an increasingly common executive mandate.  (more…)

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Posted in Data Governance, Informatica Feature | Tagged , , , , , , , , , | 1 Comment

Walk Before You Run – Social Media Data as the MDM Silver Bullet

The Silver Campaign Bullet

Recently I had a number of meetings with clients who are looking at social media to enrich master data in their legacy data warehouse to improve their batch and real-time campaign effectiveness. They are primarily looking at Facebook as their marketing salvation to create as close to one-on-one offers as possible but there are multiple ways to skin this cat.

Surprisingly, I have seen this thinking primarily in emerging markets. It reminded me how some countries jumped from having a poor fixed line phone infrastructure catapulting themselves to 3G wireless for all citizens within a decade. The decision makers who were part of this overnight communication transformation assume that master data management (MDM) works the same way.  (more…)

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Posted in Big Data, CIO, Customer Acquisition & Retention, Customer Services, Customers, Data Aggregation, Data Governance, Data Privacy, Governance, Risk and Compliance, Master Data Management | Tagged , , , , | 2 Comments

Balancing Opportunity and Risk in Big Data

Informatica conducted a recent big data survey of 600 IT and business professionals in North America, Europe and the Asia-Pacific region. The results found in the report entitled: Balancing Opportunity and Risk in Big Data – A Survey of Enterprise Priorities and Strategies for Harnessing Big Data show that big data has clearly moved beyond all the hype with nearly 70 percent of organizations of all sizes considering, planning, testing, or running big data projects.  While the majority of organizations are focused on big transaction data and analytics, the survey shows a strong interest in social media information, unstructured content, industry-specific data, and machine-generated information from sensors and devices. (more…)

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Posted in Big Data, Informatica 9.5 | Tagged | Leave a comment

Social Media Monitoring with CEP, pt. 2: Context As Important As Sentiment

When I last wrote about social media monitoring, I made a case for using a technology like Complex Event Processing (“CEP”) to detect rapidly growing and geospatially-oriented social media mentions that can provide early warning detection for the public good (Social Media Monitoring for Early Warning of Public Safety Issues, Oct. 27, 2011).

A recent article by Chris Matyszczyk of CNET highlights the often conflicting and confusing nature of monitoring social media.  A 26-year old British citizen, Leigh Van Bryan, gearing up for a holiday of partying in Los Angeles, California (USA), tweeted in British slang his intention to have a good time:  “Free this week, for quick gossip/prep before I go and destroy America.” Since I’m not too far removed the culture of youth, I did take this to mean partying, cutting loose, having a good time (and other not-so-current definitions.) (more…)

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Posted in Complex Event Processing, Customer Acquisition & Retention, Customer Services, Customers, Data Integration Platform, Master Data Management, Real-Time | Tagged , , , , , , , , , | Leave a comment

Integrating Social Media with Enterprise Data

While watching a television re-run of House MD a few weeks ago, there was an American Express commercial featuring Tweets from customers who have made purchases with their reward program points.  American Express has taken ‘listening’ to social media data to the next level and is using it to its own advantage.  By giving their customers a forum to Tweet their experiences through socialcurrency.com, they are taking the social media era by storm. (more…)

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Posted in Big Data, Data Integration, Data Integration Platform, Data Warehousing, Enterprise Data Management, Informatica 9.1 | Tagged , , , | Leave a comment

Gartner Points to Marketplaces as Key 2012 Trend

Recently, Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. Amongst the usual suspects of Cloud computing, social user experience, and mobile applications, App Stores and Marketplaces were highlighted for the first time. According to the report:

“Application stores by Apple and Android provide marketplaces where hundreds of thousands of applications are available to mobile users. This will grow from a consumer-only phenomena to an enterprise focus.” (more…)

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Posted in B2B, Business Impact / Benefits, CIO, Cloud Computing, Customer Acquisition & Retention, Customer Services, Customers, Data Integration, Data Integration Platform, Marketplace, Operational Efficiency, Partners | Tagged , , , , , , , , , | Leave a comment

Social Media Monitoring for Early Warning of Public Safety Issues

A friend posted a humorous photo on Facebook the other day of a sign that read “In Case of Fire Exit Don't Tweet SignFire… Exit building before Tweeting about it.”  Hopefully it’s a made-up sign just to get a laugh, but the truth is actually closer than you think.  The intersection of the pervasiveness of mobile devices and the ubiquitous nature of social media is creating a tremendous amount of relevant data about the physical world not previously seen before – what is happening, where it’s happening, to whom, by whom in some cases and when.  Not usually early adopters, public safety officials are starting to take notice.

Here’s a real-world story: (more…)

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Posted in Uncategorized | Tagged , , , , , | 1 Comment