Tag Archives: SKU

Moo…MDM…Moo

In the world of Master Data Management (MDM), it is quite common to see a single view of customer, product, supplier, etc but one of our customers is building a Single View of Cow.

Moo…

The customer is in the animal management business and they are responsible for managing the life cycle (literally!) of a cow from birth to beef stroganoff. Tracking starts with parentage, siblings and relatives, cows in proximity on the various ranches. Tracking continues to the abattoir and then follows the various beef components as they travel through the supply chain all the way to the end consumers. The main business driver is food safety regulation. If a disease shows up at some point in the supply chain, you need to be able to quickly track upstream where the cow came from and downstream all the way to supermarket shelves.

The Single View of Cow use case provides some interesting best practices for the broader MDM community…

(more…)

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