Tag Archives: single view
One thing we all have in common in this modern world, is that we have all, at some point in our lives, been on the receiving end of poor customer service.
Don’t get me wrong, a career in customer service is not an easy one, and I’m sure there are many service providers out there who have been wrongly on the receiving end of an angry customer, for reasons out of the businesses hands, that’s another topic in itself. It is hard, however, to ignore that one thing companies often fail on heavily is providing a timely, easy to access and appropriate level of service for their customers. (more…)
The terms “Single View of a Customer” (SVC) and “360-degree view of your customer” are often bandied about amongst marketers and sales people. Day-in and day-out, we collect information about our customers to use for analysis, forecasting and budget planning.
The first thing a sales person is required to do after being introduced to their territory is to find out everything there is to know about their accounts. What did their customers buy? What “pain point” did the product address? How much did the customer pay for it? Did they pay on time? Were there any issues with delivery/implementation of the product? (more…)
Yesterday I attended Informatica’s first annual Cloud Connect conference in San Francisco, which was followed by a Dreamforce 2012 kick-off party sponsored by our partners Astada, Covisint, MicroStrategy and Zyme. It was a busy day, with a keynote from Juan Carlos Soto focused on the three pillars of our cloud computing product strategy, a deep-dive technical update and Ask the Experts stations for one-on-one interaction with product management. We also announced the winners of our 2012 Cloudy Awards! Congratulations to all of the winners! I’ll post some pictures next week. (more…)
Today, agility and timely visibility are critical to the business. No wonder CIO.com, states that business intelligence (BI) will be the top technology priority for CIOs in 2012. However, is your data architecture agile enough to handle these exacting demands?
In his blog Top 10 Business Intelligence Predictions For 2012, Boris Evelson of Forrester Research, Inc., states that traditional BI approaches often fall short for the two following reasons (among many others):
- BI hasn’t fully empowered information workers, who still largely depend on IT
- BI platforms, tools and applications aren’t agile enough (more…)
If you haven’t already, I think you should read The Forrester Wave™: Data Virtualization, Q1 2012. For several reasons – one, to truly understand the space, and two, to understand the critical capabilities required to be a solution that solves real data integration problems.
At the very outset, let’s clearly define Data Virtualization. Simply put, Data Virtualization is foundational to Data Integration. It enables fast and direct access to the critical data and reports that the business needs and trusts. It is not to be confused with simple, traditional Data Federation. Instead, think of it as a superset which must complement existing data architectures to support BI agility, MDM and SOA. (more…)
So, where have I been since my last blog? Well, I have been working on our new Architect to Architect webinar series on data virtualization, which is very exciting for me as I get to rub shoulders (virtually speaking) with hundreds of industry architects.
The interactive nature and record attendance at these webinars have made one thing very clear – data virtualization is indeed top of mind. In my last blog we discussed the concept and how data virtualization is different or a superset of traditional data federation, especially as it overcomes many limitations of the latter. Wayne Eckerson did a great job at tracking the evolution of data federation in a recent webinar and blog. (more…)
If you’ve wondered exactly what type of impact master data management (MDM) can have on improving B2B sales here’s a terrific opportunity to find out first hand!
I’m delighted to announce that Kodak, the multibillion-dollar global imaging company, will be joining us for a must-attend webinar on how it’s using a multidomain MDM solution to enable customer centricity and empowering its sales, marketing and customer service teams with access to a single customer view. (more…)
In the world of Master Data Management (MDM), it is quite common to see a single view of customer, product, supplier, etc but one of our customers is building a Single View of Cow.
The customer is in the animal management business and they are responsible for managing the life cycle (literally!) of a cow from birth to beef stroganoff. Tracking starts with parentage, siblings and relatives, cows in proximity on the various ranches. Tracking continues to the abattoir and then follows the various beef components as they travel through the supply chain all the way to the end consumers. The main business driver is food safety regulation. If a disease shows up at some point in the supply chain, you need to be able to quickly track upstream where the cow came from and downstream all the way to supermarket shelves.
The Single View of Cow use case provides some interesting best practices for the broader MDM community…