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The State of Salesforce Report: Trends, Data, and What’s Next

A guest post by Jonathan Staley, Product Marketing Manager at Bluewolf Beyond, a consulting practice focused on innovating live cloud environments.

Guest blogger Jonathan Staley

Guest blogger Jonathan Staley

Now in its third year (2012, 2013), The State of Salesforce Annual Review continues to be the most comprehensive report on the Salesforce ecosystem. Based on the data from over 1,000 global Salesforce users, this report highlights how companies are using the Salesforce platform, where resources are being allocated, and where industry hype meets reality. Over the past three years, the report has evolved much like the technology, shifting and transforming to address recent advancements, and well as tracking longitudinal trends in the space.

We’ve found that key integration partners like Informatica Cloud continue to grow in importance within the Salesforce ecosystem. Beyond the core platform offerings from Salesforce, third-party apps and integration technologies have received considerable attention as companies look to extend the value of their initial investments and unite systems. The need to sync multiple platforms and applications is an emerging need in the Salesforce ecosystem—which will be highlighted in the 2014 report.

As Salesforce usage expands, so does our approach to survey execution. In line with this evolution, here’s what we’ve learned over the last three years from data collection:

Functions, Departments Make a Difference

Sales, Marketing, IT, and Service all have their own needs and pain points. As Salesforce moves quickly across the enterprise, we want to recognize the values, priorities, and investments by each department. Not only are the primary clouds for each function at different stages of maturity, but the ways in which each department uses their cloud are unique. We anticipate discovery of how enterprises are collaborating across functions and clouds.

Focus on Region

As our international data set continues to grow we are investing in regionalized reports for the US, UK, France, and Australia. While we saw indications of differences between each region in last year’s survey, they were not statistically significant.

Customer Engagement is a Top Priority

Everyone agrees that customer engagement is important, but what are companies actually doing about it? A section on predictive analytics and questions about engagement specific to departments has been included in this year’s survey. We suspect that the recent trend of companies empowering employees with a combination of data and mobile will be validated in the survey results.

Variation Across Industries

As an added bonus, we will build a report targeting specific insights from the Financial Services industry.

We Need Your Help

Our dataset depends on input from Salesforce users spanning all functions, roles, industries, and regions. Every response matters. Please take 15 minutes to share your Salesforce experiences, and you will receive a personalized report, comparing your responses to the aggregate survey results.

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Posted in Cloud, Cloud Application Integration, Cloud Computing, Cloud Data Integration, Cloud Data Management, SaaS | Tagged , , , , | Leave a comment

What’s In A Data Integration Cloud?

Informatica 9

Data Integration: Your Cloud Strategy’s Silver Lining??

Earlier this year, IDC projected that, “by the end of 2009, 76% of U.S. organizations will use at least one SaaS-delivered application for business use” and that “the percentage of U.S. firms which plan to spend at least 25% of their IT budgets on SaaS applications will increase from 23% in 2008 to nearly 45% in 2010.” Great news, right? But is your organization ready? Do you have an overall strategy for “The Cloud”? And if you have already made investments in SaaS applications, do you have a plan to ensure that secure, timely, consistent, and accurate information is being delivered across these systems and throughout the business? (more…)

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Posted in Cloud Computing, Data Integration, SaaS | Tagged , , , , , , , , | 9 Comments