Tag Archives: SEO

Will Social Search Replace Search Engines?

More 60% of shopping journeys start with Google. This is what I wrote in one of my white papers on product information and their impact on omni-channel purchasing decisions. But how long will that be true? We all learned that shopping which is influenced by digital can dramatically change, everyday.

Marketing Sherpa reports this week which channels e-commerce companies are investing in. E-mail marketing, social media, SEO and paid search are listed as top 4 invests.

Channels investments due to MarketingSherpa

Channels investments due to MarketingSherpa

Did you notice the phenomena of social product search? We had BBQ with friends last Saturday and my friend Marco told about his new digital radio he can use for playing music from his mobile devices. That made me think about looking for a Bluetooth or Wifi ready and stylish gadget for my living room. Should not be to big, but pound enough and cool. Wifi or Bluetooth is important because I don’t want any visible cable.

This is what I did next: I posted my question to Facebook, not to a search engine.
As you know, the always connected customer is always online, on his “informed purchase journey”. Within minuted I had a series of recommendations from friends and colleagues. Some posted links to products they recommend. As some friends are know for having much more knowledge than me on consumer electronics, and both confirm same brand names…

social search

My snapshot of a “Social Search”.

What does this mean for easy access to product information and omni-channel commerce?

Keep Us Posted

Internet Retailing Conference & Exhibition (IRCE) is around the corner. See something you absolutely love? Let us know! Keep us posted by using @InformaticaCorp #IRCE2014

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5 Ways to Supercharge Your SEO With Product Information Management (PIM)

As revealed in Ventana Research’s latest Value Index study, any small-to-medium size business (SMBs) can become more efficient and effective if they use Informatica to manage data. As a Product Information Management (PIM) focused MDM vendor, Informatica can help SMBs to maintain and synchronize product information, streamline operations, implement data integration, as well as visualize, monitor, control, manage, and update product information. In addition, it can help them to achieve operational excellence, boost productivity, and increase revenues in sales and marketing.

With a Product Information Management (PIM) solution in place, any SMB will have the tools and ability to efficiently manage their business and serve consumers online. The key to online success is to be found online by consumers. By leveraging your Product Information Management (PIM) solution with proper search engine optimization (SEO), you can increase your chances of being seen by consumers.

Following these top 5 ways to supercharge your SEO with PIM will not only improve your ranking in search results, but it will also give you the ability to publish your product information to multiple channels, target countries, sites, and languages independently, and allow different websites to contain different content; all while effectively supporting your channels’ SEO strategy.

1. Turning Product Information into Searchable Content

A Product Information Management (PIM) solution provides the ability to manage meta-information relating to your products and product categories. The more descriptive and unique your meta-tags are, the more likely it is your product will appear in a search.

2. Manage your Media Assets properly

Media assets, such as images and videos, provide a valuable visual appeal to important content. A Product Information Management (PIM) solution easily enables you to manage names and populate the ALT tags for your assets. These simple and practical techniques provide an efficient way to search for your media assets.

3. Rank Higher with Rich Text

A Product Information Management (PIM) also offers rich text capability in all description fields, creating a more valuable and memorable online shopping experience. Search engines will also take the rich text in HTML into account when weighing your site’s rank in search results.

4. Use Automated Search Engine Feeds

Sending feeds to search engines like Google is just a way of letting them know where your website is and which pages are important. Having a Product Information Management (PIM) allows you to manage all of your product information, media assets, and SEO for all of your sales channels in a centralized location, then feed that information automatically to search engines.

5. PIM + SEO = SUPER Long-Tail Strategy


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