Tag Archives: sentiment

Social Media Monitoring with CEP, pt. 2: Context As Important As Sentiment

When I last wrote about social media monitoring, I made a case for using a technology like Complex Event Processing (“CEP”) to detect rapidly growing and geospatially-oriented social media mentions that can provide early warning detection for the public good (Social Media Monitoring for Early Warning of Public Safety Issues, Oct. 27, 2011).

A recent article by Chris Matyszczyk of CNET highlights the often conflicting and confusing nature of monitoring social media.  A 26-year old British citizen, Leigh Van Bryan, gearing up for a holiday of partying in Los Angeles, California (USA), tweeted in British slang his intention to have a good time:  “Free this week, for quick gossip/prep before I go and destroy America.” Since I’m not too far removed the culture of youth, I did take this to mean partying, cutting loose, having a good time (and other not-so-current definitions.) (more…)

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Posted in Complex Event Processing, Customer Acquisition & Retention, Customer Services, Customers, Data Integration Platform, Master Data Management, Real-Time | Tagged , , , , , , , , , | Leave a comment

Big Data Meets Sentiment Analysis!

So now you are interested in proposing Big Data projects, but are skeptical about getting business excited about yet another IT project?  Somehow the business did not want to talk about data integration, data quality and master data management despite all the homework you did to propose a plan of action? Enter sentiment analysis.  (more…)

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Posted in Big Data, Business Impact / Benefits, CIO | Tagged , , , , , , , , | 3 Comments