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From Big Insights to Fast Actions with Big Data

If you’re reading this article, you’re probably interested in big data, but don’t really know what you’re looking for with big data or how you’ll find it.  Don’t feel confused. It’s not like traditional analytics, where you know the structure of the data – the relations across sources, the dimensions to build, the calculations to perform – and the reports you need.  Big data can be completely unstructured, with no clear relationships. And you don’t know what you’re looking for until you find patterns.  A complaint might come in about an online shopping cart being wiped out, which is what happened to my wife with a big toy retailer during some online Christmas shopping. I’ll tell you right now they ended up losing a lot of money. If they’re using big data, they might find a pattern of the steps that made her hit that bug.  Then they might search for all customers that had the same problem, get their e-mail addresses or names, and do a recovery campaign.  I hope the retailer is using big data properly. My wife would receive a call, and get that order. They’d be happy, and I’d be happy.

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From Big Insights to Fast Actions with Big Data

If you’re reading this article, you’re probably interested in big data, but don’t really know what you’re looking for with big data or how you’ll find it.  Don’t feel confused. It’s not like traditional analytics, where you know the structure of the data – the relations across sources, the dimensions to build, the calculations to perform – and the reports you need.  Big data can be completely unstructured, with no clear relationships. And you don’t know what you’re looking for until you find patterns.  A complaint might come in about an online shopping cart being wiped out, which is what happened to my wife with a big toy retailer during some online Christmas shopping. I’ll tell you right now they ended up losing a lot of money. If they’re using big data, they might find a pattern of the steps that made her hit that bug.  Then they might search for all customers that had the same problem, get their e-mail addresses or names, and do a recovery campaign.  I hope the retailer is using big data properly. My wife would receive a call, and get that order. They’d be happy, and I’d be happy. (more…)

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Posted in Big Data, Data Services | Tagged , , , , , , , , | Leave a comment