Tag Archives: salesforce integration
Salesforce.com is one of the most widely used cloud applications across every industry. Initially, Salesforce gained dominance from mid-market customers due to the agility and ease of deployment that the SaaS approach delivered. A cloud-based CRM system enabled SMB companies to easily automate sales processes that recorded customer interactions during the sales cycle and scale without costly infrastructure to maintain. This resulted in faster growth, thereby showing rapid ROI of a Salesforce deployment in most cases.
The Eye of the Enterprise
When larger enterprises saw the rapid growth that mid-market players had achieved, they realized that Salesforce was a unique technology enabler capable of helping their businesses to also speed time to market and scale more effectively. In most enterpises, the Salesforce deployments were driven by line-of-business units such as Sales and Customer Service, with varying degrees of coordination with central IT groups – in fact, most initial deployments of Salesforce orgs were done fairly autonomously from central IT.
With Great Growth Comes Greater Integration Challenges
When these business units needed to engage with each other to run cross functional tasks, the lack of a single customer view across the siloed Salesforce instances became a problem. Each individual Salesforce org had its own version of the truth and it was impossible to locate where in the sales cycle each customer was in respect to each business unit. As a consequence, cross-selling and upselling became very difficult. In short, the very application that was a key technology enabler for growth was now posing challenges to meet business objectives.
Scaling for Growth with Custom Apps
While many companies use the pre-packaged functionality in Salesforce, ISVs have also begun building custom apps using the Force.com platform due to its extensibility and rapid customization features. By using Salesforce to build native applications from the ground up, they could design innovative user interfaces that expose powerful functionality to end users. However, to truly add value, it was not just the user interface that was important, but also the back-end of the technology stack. This was especially evident when it came to aggregating data from several sources, and surfacing them in the custom Force.com apps.
On April 23rd at 10am PDT, you’ll hear how two CIOs from two different companies tackled the above integration challenges with Salesforce: Rising Star finalist of the 2013 Silicon Valley Business Journal CIO Awards, Eric Johnson of Informatica, and Computerworld’s 2014 Premier 100 IT Leaders, Derald Sue of InsideTrack.
In a recent Information Management blog post, Alex Bakker from Saugatuck Technology noted:
“There is an underlying problem facing many, if not most enterprise IT leaders and organizations: these technologies [Cloud, Mobile, Social, Analytics and Integration] have developed much faster than enterprise IT groups and practices have been able to adopt and manage them.”
The good news is a topic that was once considered the “Achilles heel of cloud computing” is increasingly being recognized as the key enabler of cloud success: integration and data management. With that in mind, Informatica rolled out our Summer 2013 release this week. Here are some highlights and useful resources. (more…)
On Wednesday we announced our latest cloud integration release – Informatica Cloud Spring 2013. It’s a major step forward in terms of breadth and depth for our software as a service (SaaS) solution. Why, you ask?
- Didn’t all of our cloud integration customers get upgraded to the Winter release in November?
- Didn’t we just broaden into cloud-based master data management (MDM)?
- Don’t we have 3-4 releases per year?
Well, yes…but…there are a few aspects to today’s announcement that I think are particularly noteworthy. Here’s a summary.
There’s been a lot written about the importance of customer adoption and success to the software as a service (SaaS) model – there’s even a manifesto and a Bill of Rights! Last month, Informatica Cloud received the Bronze Stevie Award for customer support. One of the drivers for this achievement was not only great front-line customer service from a world-class support organization (they even support trial accounts!), but also the establishment of a customer success team, which is run by Bryan Plaster. I sat down with Bryan to discuss his views on the importance of customer adoption to any cloud computing application, platform or infrastructure initiative, as well as some specifics on how Informatica Cloud approaches customer success. (more…)
I’m pleased to announce that Informatica Cloud has once again been honored by salesforce.com customers with the AppExchange Best of ‘11 Award for Integration. Based entirely on user reviews for the Informatica Cloud listing on AppExchange, it’s clear that when it comes to Salesforce CRM and Force.com data integration requirements, Informatica Cloud has become the clear choice for salesforce.com customers. This is the fourth year in a row that Informatica Cloud has achieved this honor, and our free Data Loader Service continues to be the all-time most popular application on the AppExchange. (more…)
- Cloud adoption will drive two-tier cloud integration strategies
- LOB-driven cloud integration projects will lead to strategic MDM initiatives
- Cloud integration platforms will emerge
- Database.com will gain enterprise adoption
- Private Cloud confusion will continue
Here’s my assessment: (more…)
I discussed cloud integration and Informatica Cloud momentum and customer success with SIIA’s Rhianna Collier at Dreamforce 2011. Some of the questions:
- Are times changing when it comes to the importance of data integration to cloud computing adoption and success?
- With the growth of social and mobile, how is innovation changing your customer needs?
- Are you getting different questions from customers now with all of the industry changes?
- Is the social revolution the focus of next year or is it more than that?
- How do you monitor customer interactions and measure the ROI?
In March of last year I posted a blog here entitled: The Achilles Heel Of Cloud Computing – Data Integration. “In fact, what currently limits the number of cloud deployments is the lack of a clear understanding of data integration in the context of cloud computing. This is a rather easy problem to solve, but it’s often an afterthought.”
So more than a year later, where are we?
While some progress has been made, many cloud computing implementation projects continue to ignore the value of a sound data integration strategy and the use of the right data integration technology. Most paint themselves into a data quality and data synchronization corner, but give them time. (more…)
It was quite a week. According to the Tweets from @benioff, “over 45,000 people gave us a week of their summer to attend Dreamforce 2011” – a truly amazing number and a truly amazing conference. Informatica customers and partners were also out in full force as the topic of data integration was front and center in most of the keynotes and breakout sessions. Informatica announced that it’s now running over 20 billion transactions per month via its multitenant cloud integration service and also introduced a mobile administration and monitoring application that is now available on the Apple App Store.
Our session on Hybrid IT – The Importance of Integration to Salesforce Success was run twice due to popular demand and it was a packed house each time. Special thanks to our great customer speakers from PSA Insurance and Financial Services, Topcon Positioning Systems and Qualcomm. You can check out the slides here and the video on Salesforce YouTube Channel soon. (more…)