Tag Archives: Salesforce CRM

SaaS Data Integration for SaaS Applications

It’s no secret that software as a service (SaaS) applications like Salesforce CRM, Eloqua, Workday, NetSuite and Concur, to name a few, often get their start in the enterprise through individual departments, divisions and subsidiaries. Known for their rapid deployment times, frequent feature releases with API updates and end-user ease of use, SaaS applications are typically much more dynamic than on-premise business applications. New fields and objects can be added with a few clicks by line-of-business administrators, analysts and operational roles. So when it comes to data integration, waiting for IT to redevelop and deploy mappings every time there is a metadata change typically doesn’t meet the expectations of business users and application owners, who are used to greater speed and agility in the cloud.

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Posted in Cloud Computing, SaaS | Tagged , , , , | Leave a comment

How Migrating Customer Data from Legacy CRM to Salesforce is Like Moving to a New Home

After returning from Dreamforce, I learned that two of my friends were moving to new homes. They used different approaches to moving their belongings and had vastly different experiences once they moved in. This made me think of the different approaches companies use when migrating customer data from a legacy CRM system to Salesforce and the impact these approaches have on their user experience when they go live.

One friend, let’s call her “Jane” is not the most organized person. Her goal was to get her family’s belongings into the new house as quickly as possible. Room by room, they packed all of their belongings into boxes and shipped them to their new home.

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Posted in Cloud Computing, Customer Acquisition & Retention, Master Data Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Cloud Integration For The Insurance Industry

Today Informatica announced that, “an increasing number of insurance companies rely on Informatica to address their unique challenges of integrating disparate data from a multitude of channels including adjusters, brokers, service providers, underwriters and other related parties.” I thought that two points were worth highlighting here:

  1. The wide adoption of cloud-based CRM in the insurance industry. Just look at some of the customers highlighted by salesforce.com on their website.
  2. The wide adoption of cloud-based data integration in this industry.  (more…)

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Posted in Business/IT Collaboration, CIO, Cloud Computing, Customers, Data Integration, Financial Services, News & Announcements, PaaS, SaaS | Tagged , , , , , , , , | Leave a comment