Tag Archives: salesforce.com
Are Line Of Business (LOB) Executives Involved In MDM Or Is It Mostly An IT Initiative?
In recent conversations, I’ve been asked whether line of business executives are getting involved in master data management (MDM), or whether MDM is still mostly an IT initiative.
Attract & Retain Customers with Informatica Customer Centricity Solution (with MDM at the core)
From our experience at Informatica, the business is absolutely involved! In fact, it’s often a high-impact business event that triggers the alarm that a company needs MDM and data quality to deliver trusted and complete data. Many times, the root cause of these business problems is inconsistent, incomplete and duplicated customer data. Two examples:
1) An $8 billion technology manufacturer implemented Informatica MDM after its IT team couldn’t quickly and accurately respond to an executive’s request for a list of the company’s top 400 B2B customers. It took IT six weeks to assemble the information because it was scattered across applications, and many large customers had complex hierarchies with multiple subsidiaries that all had to be reconciled by hand. Next step, focus on the next 400 customers. (more…)
Are You Building The Right Foundation For CRM 2.0? Bridge Your Data Silos With MDM
Improving your company’s ability to attract and retain customers requires that you take your customer relationship management (CRM) system to the next level of effectiveness—regardless of whether it’s a Software-as-a-Service (SaaS) application like salesforce.com or on-premise such as Siebel CRM or a custom-built application. (more…)
Putting Master Data In The Hands Of Business Users
As companies increasingly explore master data management (MDM), we often hear inquiries about the usability of master data by business users.
Common questions include: Do business users need to learn and use a separate MDM application? Do they need support from IT to access master data? Can master data fit into the everyday business applications they use for CRM, SFA, ERP, supply chain management, and so forth?
If your organization has ever asked these questions, you should take a look at our new white paper, “Drive Business User Adoption of Master Data.” (more…)
MDM-Embarking on CRM 2.0? Then You Know It’s All About The Data
Arguably the top lesson of CRM 1.0 was simply this—data matters. Though CRM 1.0 promised to deliver a 360-degree customer view, untold numbers of multimillion-dollar CRM systems fell short of expectations because they failed to address the incomplete, incorrect, inconsistent and duplicate data that proliferated across the enterprise.
Acquire & Retain Customers with Trusted & Complete Customer Data
Now companies are moving to CRM 2.0, in many cases to the cloud with salesforce.com or another software as a service (SaaS) provider. And this time, determined to get the data right, many businesses are looking to master data management (MDM) and data quality to generate a true 360-degree customer view. (more…)
Salesforce.com Customers Recognize Informatica Cloud
In 2006 Informatica announced our strategic roadmap for what was then known as “On-Demand Data Integration.” There were to be three phases:
The Value Of Pay-As-You-Go Pricing For Data Integration
I was pleased to see that Informatica has launched Informatica Cloud Express, complete with usage-based pricing. Cloud Express provides salesforce.com administrators and operations staff the option to schedule and automate bi-directional cloud-to-on-premise integration tasks without coding and without requiring a hardware footprint.
The value of this is pretty straightforward. Data integration has traditionally been something that’s very complex and costly. Most spend hundreds of thousands on solutions that become more costly after implementation than during development. The issues are around the path to good data integration, and the technology required to get you there.
Cloud-based integration, such as Cloud Express, provides the ability to access the integration services you need on-demand. Moreover, it also provides you with the ability to pay for only the services you need. This is a wonderful model considering that, while some enterprises do gigs a day in information flowing between on-premise and cloud-based systems, many operate with a much lighter data integration load. In the past, neither customer had the pay-as-you-go option. (more…)
Migrating On-Premise Databases To Database.com
Getting Ready For Dreamforce 2010
If you live in the San Francisco Bay Area, it’s hard not to know that the annual salesforce.com Dreamforce conference is just around the corner. There are ads on NPR. There was even a full page ad congratulating the Giants that offered free keynote and expo passes – nice touch! The conference is being billed as “The Cloud Computing Event of the Year” and with over twenty thousand people expected to be at the Moscone Center from December 6-9th (along with Bill Clinton, Stevie Wonder and a few surprise guests), I think it will live up to the expectations. (more…)
A Vision Of Data Integration “Beyond Boundaries”
On Tuesday at Informatica World our Chairman and CEO, Sohaib Abbasi, delivered our conference keynote. In keeping with the theme of our conference, he outlined a vision for Data Integration that takes us all beyond traditional boundaries – and supported it with three truly profound demonstrations (which I should point out were all run using production software and which I will cover in a separate blog entry).
Take a moment to consider the changing world that we live in today – the internet has changed our lives profoundly. Today we no longer limit ourselves to using computing to transact business. We also use computing within our homes, our social lives, for healthcare, to plan vacations and way beyond. Today we talk with one another online and we share experiences online in ways that we have never before witnessed. (more…)
SaaS And Enterprise Architecture: Key Enablers Of IT Innovation