Tag Archives: salesforce.com

What do CIOs think about when integrating Salesforce?

Viswanath_0416Salesforce.com is one of the most widely used cloud applications across every industry. Initially, Salesforce gained dominance from mid-market customers due to the agility and ease of deployment that the SaaS approach delivered. A cloud-based CRM system enabled SMB companies to easily automate sales processes that recorded customer interactions during the sales cycle and scale without costly infrastructure to maintain. This resulted in faster growth, thereby showing rapid ROI of a Salesforce deployment in most cases.

The Eye of the Enterprise

When larger enterprises saw the rapid growth that mid-market players had achieved, they realized that Salesforce was a unique technology enabler capable of helping their businesses to also speed time to market and scale more effectively. In most enterpises, the Salesforce deployments were driven by line-of-business units such as Sales and Customer Service, with varying degrees of coordination with central IT groups – in fact, most initial deployments of Salesforce orgs were done fairly autonomously from central IT.

With Great Growth Comes Greater Integration Challenges

When these business units needed to engage with each other to run cross functional tasks, the lack of a single customer view across the siloed Salesforce instances became a problem. Each individual Salesforce org had its own version of the truth and it was impossible to locate where in the sales cycle each customer was in respect to each business unit. As a consequence, cross-selling and upselling became very difficult. In short, the very application that was a key technology enabler for growth was now posing challenges to meet business objectives.

Scaling for Growth with Custom Apps

While many companies use the pre-packaged functionality in Salesforce, ISVs have also begun building custom apps using the Force.com platform due to its extensibility and rapid customization features. By using Salesforce to build native applications from the ground up, they could design innovative user interfaces that expose powerful functionality to end users. However, to truly add value, it was not just the user interface that was important, but also the back-end of the technology stack. This was especially evident when it came to aggregating data from several sources, and surfacing them in the custom Force.com apps.

On April 23rd at 10am PDT, you’ll hear how two CIOs from two different companies tackled the above integration challenges with Salesforce: Rising Star finalist of the 2013 Silicon Valley Business Journal CIO Awards, Eric Johnson of Informatica, and Computerworld’s 2014 Premier 100 IT Leaders, Derald Sue of InsideTrack.

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Posted in Business/IT Collaboration, CIO, Cloud Computing, SaaS | Tagged , , , | Leave a comment

Improve Efficiencies in Test Data Management

According to analysts[1], users spend the majority of the application development lifecycle in development and testing and the least amount of time in quality management and documentation. This is probably not very shocking to anyone in QA or on a testing team. But how much time is actually spent on test data management?  In a recent webinar, more than half of the listeners polled say they spend between 30-40% of their effort on ‘data related tasks.’ (more…)

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Posted in Application ILM, Cloud Computing, Data masking | Tagged , , , , | Leave a comment

A Case for Universal MDM: The Federation of Point-MDM Solutions

I’m at Barcelona this week for the European Gartner MDM Summit. I had a chance to catch up with one of the Gartner MDM analysts before the event, and we had a discussion about the growth of MDM.  He mentioned that MDM will become pervasive within the enterprise as organizations expand its use as a necessary foundation for governing all of their business-critical master data such as customers, products, and so on.

To solve their business problems accurately, companies seek targeted MDM solutions. For e.g., retail, distribution, and manufacturing companies use PIM for merchandising, distributing products, and supplier on-boarding, while financial services, healthcare, and high tech companies use customer MDM with their CRM, such as salesforce.com, for improving customer segmentation, cross-sell , and up-sell. (more…)

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Posted in Master Data Management | Tagged , , , , , | Leave a comment

Salesforce.com Recognizes Informatica for Cloud Data Integration

This week we got the news that for the fifth year in a row, Informatica Cloud has won the 2012 Salesforce.com AppExchange Customer Choice Award.  Informatica Cloud Integration for Salesforce was recognized as the winner in the very crowded IT and Administration category, which includes administration and IT, data cleansing, integration, IT management and other applications.These awards are based on the number and quality of customer reviews on the AppExchange.  (more…)

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Posted in Business Impact / Benefits, Cloud Computing, Customers, Data Quality, Data Synchronization, Marketplace, News & Announcements, PaaS, SaaS | Tagged , , , , , , | Leave a comment

2013 Cloud Data Management Predictions

Ok, I know it’s a little late to post 2013 technology predictions, but with so many good ones published already, I figured I’d sandbag a little and not only post a few of my own but also share a few of my favorites so far. For me, it starts with Mary Meeker’s Internet Trends presentation. 2013 is going to be a year of “re-imagining” enterprise software, from social, to mobile, to cloud, to Big Data and Analytics.

I summarized my 2012 predictions in an earlier post and Informatica already posted some great predictions from the world of data. Here are my 2013 cloud data management predictions. (more…)

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Posted in Business/IT Collaboration, CIO, Cloud Computing, Enterprise Data Management, Integration Competency Centers, Master Data Management, PaaS, SaaS | Tagged , , , , , , , , , | 1 Comment

Data at the Center of the Customer Experience Innovation

I attended Forrester’s Customer Experience conference a couple of weeks ago to get up to speed on how different companies are changing their processes and culture to truly put the customer at the center of their world. Concepts such as voice of the customer, the buyer’s journey, and moments of truth were tossed around like popcorn. The high bar set at the conference was to achieve empathy with the customer in order to deliver true customer experience innovations. Beyond such lofty concepts, there was also a lot of discussion about the underlying practical matter of gathering the relevant data about customers in order to build the knowledge and understanding essential to creating that empathy. (more…)

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Posted in Customer Acquisition & Retention, Customer Services, Customers | Tagged , , , | Leave a comment

Cloud Integration Predictions – The Year in Review

For the past few years I’ve been posting my cloud integration predictions. It’s always interesting to look back to see what transpired and evaluate where I scored well and where I was off base. Here’s how I did in 2011: 2011 #Cloud Integration Predictions in Review. My 2012 cloud integration predictions centered around Data as a Service, Master Data Management, Business Intelligence and enterprise IT adoption of all flavors of cloud computing. Before I throw my hat into the 2013 predictions ring, here’s a review of 2012.

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Posted in CIO, Cloud Computing, Master Data Management, PaaS, SaaS | Tagged , , , , , , , , , , | 4 Comments

How Migrating Customer Data from Legacy CRM to Salesforce is Like Moving to a New Home

After returning from Dreamforce, I learned that two of my friends were moving to new homes. They used different approaches to moving their belongings and had vastly different experiences once they moved in. This made me think of the different approaches companies use when migrating customer data from a legacy CRM system to Salesforce and the impact these approaches have on their user experience when they go live.

One friend, let’s call her “Jane” is not the most organized person. Her goal was to get her family’s belongings into the new house as quickly as possible. Room by room, they packed all of their belongings into boxes and shipped them to their new home.

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Posted in Cloud Computing, Customer Acquisition & Retention, Master Data Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Lacking Data Integration, Cloud Computing Suffers

The findings of the Cloud Market Maturity study, a survey conducted jointly by Cloud Security Alliance (CSA) and ISACA, show that government regulations, international data privacy, and integration with internal systems dominate the top 10 areas where trust in the cloud is at its lowest.

The Cloud Market Maturity study examines the maturity of cloud computing and helps identify market changes. In addition, the report provides detailed information on the adoption of cloud services at all levels within global companies, including senior executives. (more…)

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Posted in Cloud Computing, Data Integration | Tagged , , , , , , , , , , | 2 Comments

Will Salesforce be the Catalyst to Propel MDM into the Cloud?

Salesforce.com – a company that has become synonymous with the cloud – acquired over 100,000 customers and one million users within a span of just 10 years. Compare that to a traditional company like General Electric, the only company to be on the Dow Jones Index for over 100 years – it took them over five-times that many years to acquire the same number of customers. This goes to say that customers have been enamored by the cloud and its benefits – no software maintenance, rapid time-to-value, and subscription pricing – to name a few. No wonder, there are thousands of cloud applications and millions of users out there now. I’ve seen projections that the cloud computing market will grow to $241 billion by 2020. This might be a conservative estimate.

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Posted in Cloud Computing, Customer Acquisition & Retention, Data Governance, Data Integration Platform, Enterprise Data Management, IaaS, Master Data Management, Uncategorized | Tagged , , , , , , , , , , , , , , , , | 2 Comments