Tag Archives: salesforce adoption

OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce

Imagine you are rolling Salesforce out to more than 500 users today. What will be their first impression? Will they be annoyed when they encounter duplicate customer records during their first experience? Will they complain when they need to access other systems to get all the relevant customer information they need to do their job? How will that impact your goals for Salesforce adoption? (more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Financial Services, Master Data Management | Tagged , , , , , , , , , , , , | 1 Comment

Dreamforce Takeaways: Struggling with Salesforce Adoption? You’re Not Alone

I just returned from my first Dreamforce experience, which surpassed my expectations.  In this brief video I talk about how inspired I was by salesforce.com’s customer-obsessed culture. However, many Dreamforce attendees I spoke with admit that they struggle with Salesforce adoption.

This is consistent with the results of a LinkedIn poll: 52% of sales managers said sales reps don’t use CRM like they want them to, highlighted in this BlueWolf blog, who is one of our partners:  4 Ways to Make Your Salesforce Adoption Dreams Come True at Dreamforce 2012. (more…)

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