Tag Archives: rut

Data Quality is More Than Customer Data

We’re all well aware of the importance of high quality customer data and, perhaps more importantly, the impacts of poor customer data. This heightened awareness is due to many factors, but the main reason is simple, customer data quality resonates with all of us because we can easily relate to it. Why? Because, all of us are “customers” in our daily interactions as consumers – online banking, grocery shopping, Friday night dining out – so we intuitively understand the customer role. In addition, industry white papers, testimonials and Webinars frequently position data quality from a customer perspective. But there’s much more to business than CRM and continuing to “plow that field” may be at the expense of another business area whose problem warrants our attention. (more…)

Posted in Customers, Data Quality | Tagged , , , , | 1 Comment