Tag Archives: retail
Why Retailers Need to Focus on Mastering Customer Data
Ravi Shankar, vice president of Product Marketing for Master Data Management at Informatica explains why retailers need to focus on mastering their customer data in this short clip which goes into detail based on an article in Forbes: Why Retailers Need To Focus On Mastering Customer Data.
“When retailers can deepen their knowledge of the customer across all of today’s proliferating retail channels, they can strengthen customer loyalty, increase share of wallet, minimize operational costs and maximize profits. It sounds so simple – so why is it so hard?“
When was Your Last B2B Integration Health Check?
If you haven’t updated your B2B integration capabilities in the past five years, are you at risk of being left behind? This is the age of superior customer experience and rapid time-to-value so speedy customer on-boarding and support of specialized integration services means the difference between winning and losing business. A health check starts with asking some simple questions: (more…)
Manual Processes Got You Down? 4 Steps to Small Partner Enablement
In a recent Aberdeen research, they found that 95% of respondents (of 122 responses) replied on some level of manual processing in order to integration external data sources. Manual processing to integrate external data is time consuming, expensive and error prone so why do so many do it? Well, they often have little choice. If you look deeper, most of the time these data exchanges are with small partners and small partner enablement is a significant challenge for most organizations. For the most part, (more…)
MDM for Improved Customer Service
Dennis Moore, senior vice president and general manager, Master Data Management, Informatica, discusses how MDM can help companies improve customer service.
During this video, Dennis answers the following questions:
- What did you discuss at the 2012 European MDM product advisory council?
- With the holiday season upon us, how can companies use MDM to best serve their customers?
- What have other industries learned from Retail? How can they apply what you have shared with us today?
How Well Does Your Favorite Retailer Know You?
When you shop at your favorite store, do you ever stop to think – how well does this retailer know me? Sure you may get some “personalized” emails or coupons based on your recent purchase history, but how well does that retailer understand your buying behavior, your channel preferences, or your sensitivity to discounts or special pricing? (more…)
Inaugural Gartner MDM Summit In London A Major Hit
Europe might have started a little later than the U.S. with master data management, but if the inaugural Gartner MDM Summit for EMEA is any indication, it’s catching up quickly. Well over 350 registrants attended the event in London in early February, with strong representation from the UK, France, the Netherlands and other EMEA countries. Gartner Research VP Andrew White called the event a “major hit,” and I have to agree. (more…)
Informatica Acquires Siperian: One Year Later
It was about one year ago on January 28, 2010, that Informatica announced its acquisition of Siperian, a pure-play multidomain MDM vendor.
What a year it’s been. As a five-year veteran of Siperian/Informatica, it’s been thrilling and gratifying to be a part of the enterprise technology landscape that MDM has become. Part of the reason for this success is simply the proven business value that MDM is delivering to companies across multiple industries with data that is trusted, authoritative, and current. Just consider some of the momentum and highlights we’ve seen over the past year: