Tag Archives: Retail System Research
As a disruptive technology, Social Media is having a profound impact on companies. Given that Social Media is here to stay, several best-in-class companies are capitalizing on it to gain first-mover advantage and differentiate themselves from the competition.
But challenges remain. Do you know that companies rated “understanding how different customer segments engage with us” as the topmost challenge? And their topmost concern? – “There is already a lot of social media dialog about us that we are not part of”.