Tag Archives: proactive data governance

Top 3 Trends in 2009 that Transformed the MDM Market

With the New Year dawning I wanted to look back at some industry trends from the past twelve months, and then look at ahead at what we’re likely to see in 2010. So, this week: recap. Next week: predictions.

“Multidomain MDM” Goes Mainstream
From its inception MDM was meant to be “multidomain” – a solution for multiple data types. This stood in contrast to CDI or PIM, each of which focuses on a single domain. But with CDI morphing into “MDM for Customer Data” and PIM to “MDM for Product Data,” the terminology got a bit muddled. Hence the somewhat redundant “multidomain MDM” came into common usage in 2009 to differentiate it from single-domain MDM. As we saw with the Gartner numbers that I reviewed in my last post, the obvious benefits of managing all domains via a single platform, easier maintenance, and the advantages of leveraging existing investments, are spurring increased adoption. Still, confusion remained over multidomain MDM in the last year, not just with terminology, but also with capabilities. I addressed this in a late November post, but to reiterate: It’s not just about the data model, a true multidomain MDM hub has to be able to model, cleanse, match and relate.

Proactive Data Governance Takes Root
Many IT decision-makers came to the realization in 2009 that reactive data governance is bad because it is not responsive to real-time business needs. Business users increasingly demanded real-time data availability and data stewards worked to put proactive data governance into place to meet these demands. My friend Dan Power covered this topic earlier this year, showing that authoring data directly in an MDM hub enables firms to decouple data entry from traditional CRM and ERP systems, and establish the hub as both the System of Entry and the System of Record.

Taking Aim At The Reference Data Problem
Early on in 2009 we started seeing a lot of customer activity around the “reference data problem” and that interest remained strong through the year. To quickly summarize: certain business processes, order-to-cash for instance, oftentimes use three or more different systems interacting with each other to complete the loop. If their “look-up code” data isn’t standardized (one uses “USA” the second “U.S.” the third “United States”) problems ensue. As a category, reference data is similar to, though distinct from, master data. Yet the similarities are such that effective MDM solutions are perfect for solving the reference data problem. My colleague Manish Sood blogged on this topic in detail here and here.

Be sure to come back next week to see our bold predictions for 2010!


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MDM Business Data That Sticks – The Gooey Award

A few months ago we blogged MDM for the Business Masses, where we speculated that custom data governance applications for MDM would be the next step to enable business users to directly create and consume master data.  We saw further evidence of this through Dan Power’s white paper detailing  how proactive data governance – MDM hub as a system of entry – would be the next wave to benefit organizations looking to take the next step in their MDM journey. 

It is exactly with this in mind that we released Siperian Business Data Director (BDD), a configurable data governance application that provides an intuitive, business-user focused, and easy-to-use interface by leveraging the Siperian MDM Hub services and MDM solution components. Since then our customers and partners have been busy using BDD in a variety of ways such as integrating with custom widgets and bringing in data from sources outside of the hub so that business users can view everything from within a single user interface through the BDD.

At the upcoming Siperian Masters User Conference scheduled for Tuesday and Wednesday, October 20-21 at the Hyatt Regency, Princeton, New Jersey, there will be a session where some of the most innovative BDD configurations and integrations will be showcased. The best, as voted on by a panel of judges and the audience, will receive the first ever coveted Gooey Award.

This contest, apart from being fun and interesting, highlights the fact that the most successful implementations for MDM come from adaptable and configurable platforms that allow an organization to gradually extend their MDM deployments as their business needs change. Throughout their MDM journey, they can also learn and benefit from best practices encapsulated as MDM solution components (BDD specific or otherwise) thereby ensuring their success.

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