Tag Archives: PowerExchange

Search Advertising – The New Marketing Mantra

Search Advertising also known as Search Engine Marketing (SEM), is a totally unique medium for attracting new customers. It is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, advertisements can also be placed on Web pages with other published content. It is a multi-billion dollar industry. Advertising on Google, Yahoo and MSN gives you a total reach of roughly 86.4% of all Internet users. With such a broad reach, Search Advertising is one of the most extensible forms of advertising available, with added benefits that other forms of advertising are lacking.

In Search Advertising advertisers pay the website owner for clicks on their ads. There are two major types of Search Advertising: Sponsored Search and Content Placement Targeting. (more…)

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Dear Santa…

Back in the good ol’ days, Santa Claus received letters and post cards from children all over the world.  When telephones and faxes became commonplace, they were also used to contact Santa.  In addition to those traditional methods, children today can also use the internet to send emails, Twitter, Facebook and even LinkedIn to notify Santa of their wish list. (more…)

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