Tag Archives: PowerCenter
My wife invited my new neighbors over for dinner this past Saturday night. They are a French couple with a super cute 5 year old son. Dinner was nice, and like most ex-pats in the San Francisco Bay Area, he is in high tech. His company is a successful internet company in Europe, but have had a hard time penetrating the U.S. market which is why they moved to the Bay Area. He is starting up a satellite engineering organization in Palo Alto and he asked me where he can find good “big data” engineers. He is having a hard time finding people.
This is a story that I am hearing quite a bit with customers that I have been talking to as well. They want to start up big data teams, but can’t find enough skilled engineers who understand how to develop in PIG or HIVE or YARN or whatever is coming next in the Hadoop/map reduce world.
This reminds me of when I used to work in the telecom software business 20 years ago and everyone was looking at technologies like DCE and CORBA to build out distributed computing environments to solve complex problems that couldn’t be solved easily on a single computing system. If you don’t know what DCE or CORBA are/were, that’s OK. It is kind of the point. They are distributed computing development platforms that failed because they were too damn hard and there just weren’t enough people who could understand how to use them effectively. Now DCE and CORBA were not trying to solve the same problems as Hadoop, but the basic point still stands, they were damn hard and the reality is that programming on a Hadoop platform is damn hard as well.
So could Hadoop fail, just like CORBA and DCE. I doubt it, for a few key reasons. One… there is a considerable amount of venture and industrial investment going into Hadoop to make it work. Not since Java has there been such a concerted effort by the industry to try to make a new technology successful. Second, much of that investment is in providing graphical development environments and applications that use the storage and compute power of Hadoop, but hide its complexity. That is what Informatica is doing with PowerCenter Big Data Edition. We are making it possible for data integration developers to parse, cleanse, transform and integrate data using Hadoop as the underlying storage and engine. But the developer doesn’t have to know anything about Hadoop. The same thing is happening at the analytics layer, at the data prep layer and at the visualization layer.
Bit by bit, software vendors are hiding the underlying complexity of Hadoop so organizations won’t have to hire an army of big data scientists to solve interesting problems. They will still need a few of them, but not so many that Hadoop will end up like those other technologies that most Hadoop developers have never even heard of.
Power to the elephant. And more later about my dinner guest and his super cute 5 year old son.
At InformaticaWorld, we made a very exciting announcement—the introduction of PowerCenter Express, our entry-level data integration and profiling tool. What is PowerCenter Express, exactly? Well, in a nutshell, it’s giving the Power of PowerCenter to everyone, “to the people” if you like. We made PowerCenter Express available to all attendees at InformaticaWorld and they’ll be able to install it and be up and running in less than ten minutes. Since it’s PowerCenter, they’ll be able to scale up to enterprise class capabilities whenever they need to, using Vibe, our “Map Once, Deploy Anywhere” technology. Starting in July PowerCenter Express will be generally available to everyone- as a free download from Informatica’s Marketplace.
What we are doing with PowerCenter Express, is making sure that everyone, including departments and growing businesses, have access to PowerCenter’s high quality data integration and profiling tools. Until now the options for these groups have been limited—hand coding or open source products. Neither of these options is able to scale to be able to handle enterprise class data integration requirements. Which meant that before the advent of PowerCenter Express when these smaller organizations reached the point where they needed enterprise class capabilities and had to migrate to an enterprise data integration tool, they had no choice but to scrap all of their prior work . We don’t want that to happen anymore. We don’t want anyone to have to re-write mappings, to re-do work—ever. We want people to be able to map once, and deploy anywhere. And that’s what PowerCenter Express makes possible, that any organization, no matter how small, can start with PowerCenter—the gold standard for data integration—and stay with PowerCenter, re-using those same mappings when they transition to enterprise class, or when they want to deploy those mappings to Hadoop.
The reality is, as organizations’ data integration complexity reaches a certain point, they end up coming to Informatica—for the best products , the best support and the biggest ecosystem of developers. But in the past, for smaller organizations starting with the fully functional PowerCenter wasn’t always the best option. With PowerCenter Express, organizations can start small, start now, and scale fast. PowerCenter Express offers a real choice and future protection for entry-level data integration
If you’d like to learn more about PowerCenter Express before the public launch, shoot me an email at EBurns@Informatica.com. And start following me here, I’ll be posting a lot about this exciting new product over the coming weeks and months.
Emily V. Burns
Sr. Product Marketing Manager, PowerCenter Express
For those of you hanging out at Informatica World, this is not news. For those of you who aren’t in Vegas with us, you missed the unveiling of the world’s best entry level data integration platform. So you heard it here second, not first. Next time, if you want to hear about this kind of stuff first, you have to show up at Informatica World! <shameless plug for INFAWorld 2013 complete>
So, what is it that I am bragging about? PowerCenter Express, that’s what. This is the latest addition to the Informatica PowerCenter family of products, specifically designed for entry level data integration and data profiling. This product will be downloadable over the Internet and installs in as little as 5 minutes. It is super simple to use but has all of the rich transformation functionality you are used to from Informatica. Also, you don’t have to install a separate profiling product, everything is self-contained. The product comes with built in “cheat sheets” that walk you through how to use the product in a step by step fashion. In addition, there is complete documentation as well as video based tutorials.
But best of all, PC Express delivers the kind of product quality you are accustomed to from Informatica. What does that mean? It means that unlike most of the entry level data integration products available for download, PC Express just works. It doesn’t crash just because your ETL job requires more memory than you have on your machine, it gracefully caches to disk.
But wait, there’s more. For the first time ever, Informatica is offering a FREE version of our market leading PowerCenter product. There will be two versions of PowerCenter Express:
- PowerCenter Express Personal Edition – available for FREE for a single developer at a time
- PowerCenter Express Professional Edition- available for $8K/user per year subscription (at the time of this blog post)
And one last important point. PC Express is based on the same virtual data machine as our enterprise class products and our cloud based products. This means that at some later date, if you decide you need more scalability, more users, or enterprise class features like high availability, you can easily migrate from PC Express to the other Informatica data integration product lines.
So if you are at Informatica World, you will be receiving an email outlining how you can download and try out PowerCenter Express. If you aren’t at Informatica World, maybe you have a friend who will share the secret website location where you can get a sneak peak at PowerCenter Express. If you don’t have any friends who went to Informatica world, well, you will just have to wait until the download site goes public in July. And next time you will know that you better go to Informatica World if you want to get early access to cool stuff.
“We do nightly updates to our data warehouse, but we have no way to validate that the data was moved and transformed correctly in the time available. We only have time to test a subset and hope that it is the right subset.”
“We have tools to tell us about performance after an issue occurs, but nothing that helps us prevent the issue in the first place. So, we find out about failures from the end-users looking at a bad report. This causes delayed or poor business decision making, and also impacts our departments’ reputation.”
These are just a couple of quotes I have heard from data integration end users. We have been collecting similar information from thousands of our data integration customers around their challenges across the data integration lifecycle. What we are hearing is that the growth of data within organizations and ever increasing demand for more timely data has introduced a number of threats. In turn, these new demands have created massive variability in the way customers approach their projects, which introduces a host of data integration challenges, especially in production.
So naturally, organizations have taken a variety of approaches to combat these threats – ranging from adding full-time employee/contractor teams to test and monitor workflows to developing customized scripts or a combination of both. Ok – so there are monitoring tools out there. But, the fact remains that generic monitoring tools don’t uncover deep data integration issues. This was discussed at length here. Additionally, typical testing efforts such as “stare and compare” and hand-coding are manual, un-repeatable, and un-auditable as discussed here.
Now recall the point about added pressure of explosive data growth and increasing demands for timely delivery, and add to it the wide variability in how organizations approach projects – it’s scary. But what’s more concerning is that this variability riddles production environments with errors, inefficiencies, and security threats. Manual and reactive approaches to remedy the problem only exacerbate issues by increasing complexity. Hence the delays in identifying, monitoring and fixing issues, typically requiring fire drills, manual solutions and reactive measures, but not addressing problems.
If any of this sounds familiar to you, you may want to take advantage of what we are doing at Informatica World 2013 to help you address these challenges. To make things convenient for you, I have prepared a customized guide on relevant sessions, hands-on-labs and booths to help you understand how automated, repeatable and auditable testing, along-with a pre-emptive approach to diffusing threats before they erupt into full-blown issues, can help you. Please feel free to sign-up here for some of the breakout sessions we are hosting on this topic, or swing by one of the labs or booths:
Tuesday, June 4
- 9:00AM – 10:00AM – Platform & Products Track – Best Practices for Doing Data Replication the Right Way
- 2:00OM – 3:00PM – Architecture Track – PowerCenter Architecture
Wednesday, June 5
- 2:30PM – 3:30PM – Platform & Products Track – New Approaches to Reducing PowerCenter Testing and Monitoring Time
Thursday, June 6
- 9:00AM – 10:00AM – Tech Talk Track – Proactive Monitoring: Greater IT Productivity with Streamlined Data Integration
- 10:15AM – 11:15AM – Platform & Products Track – What’s New from Informatica to Improve Data Warehouse Performance and Lowering Costs
BIRDS OF A FEATHER ROUNDTABLES (Check Agenda for Daily Timings):
- Testing Strategies and Tools
- Automating Administrative Maintenance Tasks
HANDS-ON LABS (Check Agenda for Daily Timings):
- Table 42 – Informatica Data Validation
- Table 43 – Informatica Proactive Monitoring
BOOTHS (Check Agenda for Daily Timings):
- PowerCenter Developer Productivity and Production Manageability
I look forward to seeing you at Informatica World 2013.
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In Ashwin Viswanath’s previous video blog, he spoke about why it is important to have a cloud integration solution that has purpose-built integration applications. In this video, he delves deeper into the security aspects of cloud integration and how to rapidly provision integration environments for distributed business units, subsidiaries and departments in a quick and efficient manner.
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In a recent webinar, Mark Smith, CEO at Ventana Research and David Lyle, vice president, Product Strategy at Informatica discussed: “Building the Business Case and Establishing the Fundamentals for Big Data Projects.” Mark pointed out that the second biggest barrier that impedes improving big data initiatives is that the “business case is not strong enough.” The first and third barriers respectively, were “lack of resources” and “no budget” which are also related to having a strong business case. In this context, Dave provided a simple formula from which to build the business case:
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