Tag Archives: PowerCenter
The Safe On-Ramp to Big Data
The hype around big data is certainly top of mind with executives at most companies today but what I am really seeing are companies finally making the connection between innovation and data. Data as a corporate asset is now getting the respect it deserves in terms of a business strategy to introduce new innovative products and services and improve business operations. The most advanced companies have C-level executives responsible for delivering top and bottom line results by managing their data assets to their maximum potential. The Chief Data Officer and Chief Analytics Officer own this responsibility and report directly to the CEO. (more…)
Five Ways You Can Extend PowerCenter with Informatica Cloud – Part 2
In Ashwin Viswanath’s previous video blog, he spoke about why it is important to have a cloud integration solution that has purpose-built integration applications. In this video, he delves deeper into the security aspects of cloud integration and how to rapidly provision integration environments for distributed business units, subsidiaries and departments in a quick and efficient manner.
Data Chaos: Public Enemy Number One
This year marks the 20th anniversary for Informatica. Twenty years of solving the problem of getting data from point A to point B, improving its quality, establishing a single view and managing it over its life-cycle. Yet after 20 years of innovation and leadership in the data integration market, when one would think the problem had been solved, all data had been extracted, transformed, cleansed and managed, it actually hasn’t — companies still need data integration. Why? Data is complicated business. And with data increasingly becoming central to business survival, organizations are constantly looking for ways to unlock new sources of it, use it as an unforeseen source of insight and do it all with greater agility and at lower cost. (more…)
Search Advertising – The New Marketing Mantra
Search Advertising also known as Search Engine Marketing (SEM), is a totally unique medium for attracting new customers. It is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, advertisements can also be placed on Web pages with other published content. It is a multi-billion dollar industry. Advertising on Google, Yahoo and MSN gives you a total reach of roughly 86.4% of all Internet users. With such a broad reach, Search Advertising is one of the most extensible forms of advertising available, with added benefits that other forms of advertising are lacking.
In Search Advertising advertisers pay the website owner for clicks on their ads. There are two major types of Search Advertising: Sponsored Search and Content Placement Targeting. (more…)
Building the Business Case for Big Data: Learn to Walk Before You Run
In a recent webinar, Mark Smith, CEO at Ventana Research and David Lyle, vice president, Product Strategy at Informatica discussed: “Building the Business Case and Establishing the Fundamentals for Big Data Projects.” Mark pointed out that the second biggest barrier that impedes improving big data initiatives is that the “business case is not strong enough.” The first and third barriers respectively, were “lack of resources” and “no budget” which are also related to having a strong business case. In this context, Dave provided a simple formula from which to build the business case:
Return on Big Data = Value of Big Data / Cost of Big Data (more…)
Logitech’s Story: Using Informatica to Overcome Three Salesforce Data Challenges
In recent blogs I’ve shared our customers’ stories from Dreamforce. In particular, how they are building a trusted customer information foundation for salesforce.com to achieve their business objectives.
- Interstate Batteries’ Story: How Can You Be #1 Without Trusted Customer Information?
- OppenheimerFunds’ Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce
Logitech uses Informatica PowerCenter, Cloud, Data Quality and MDM to Overcome Three Salesforce Data Challenges
In this blog, I’ll cover the presentation delivered by Logitech’s Senior Manager, Data Engineering, Doctor of Business Administration, Steven Perelli-Minetti.
Logitech is a $2.32B global company providing consumer electronics to consumers and businesses in 100 countries. Their diverse but focused portfolio of products is sold via direct and indirect sales channels.
Steve explained that Logitech is an Oracle shop. They use Oracle e-Business Suite and Oracle BI. They were using Oracle OWB for data integration until they tried Informatica PowerCenter and realized it was a better fit for their data warehouse support and management.
1. Salesforce Challenge: Integrating Trade Promotion Data into an EDW
Logitech needed to support the business’ need for trade promotion analytics and reporting as well as IT’s need to keep the data safe and secure. They chose Informatica Cloud to replicate data from a custom trade promotion management (TPM) application on Force.com (PaaS), bring it into the Enterprise Data Warehouse (EDW), and combine it with the Soft Dollar Accruals data from Oracle e-Business Suite and POS data.
Steven said the results have been pretty good. They went live in one month. There is little maintenance. It’s subscription-based, which makes it cost effective. Unlike other offerings, they can scale the solution across any other systems.
2. Salesforce Challenge: Integrating Sales Data into an EDW
It’s critical for Logitech to understand what’s going on in their China business, which is an important emerging market. They use Informatica Cloud to integrate China’s Salesforce data with the EDW so management can gain insight into market share at the store level for example.
3. Salesforce Challenge: Managing Trusted Product and Customer Data
Logitech needed to manage a single trusted version of product and customer data across on-premise systems, cloud applications and third party data providers. Now they use Informatica Data Quality and Informatica MDM to consolidate and manage business-critical data on an ongoing basis, which is used by on-premise systems and cloud applications such as Salesforce.
Join us for a live webinar on December 5: Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data. Severin Stoll, Senior Business Engagement Manager of Global IT Solutions at Logitech will share seven lessons learned from their global master data management (MDM) implementation.
- Product data: Logitech uses Informatica MDM to consolidate product data (images, descriptions, features, dimensions) from various sources. With this trusted product data foundation, Logitech can ensure consistency of product information across websites managed by third party vendors in various languages across the globe, resulting in efficiencies for the marketing team.
- Customer data: Logitech uses Informatica MDM to consolidate customer data from POS systems via thousands of data providers in many variations, languages and character sets. With this trusted customer data foundation, Logitech has a clearer picture of how products flow through channel partners to end-consumers.
Want more?
- Register now! Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data Live Webinar on December 5.
- See the slide from Logitech’s presentation at Dreamforce or watch this video: Logitech’s use of Salesforce Force.com platform and Informatica Cloud for reporting.
Big Data Edition is Here!
The PowerCenter Big Data Edition’s here! The PowerCenter Big Data Edition’s here!
Navin R Johnson
The Jerk
Informatica Educates Oracle OpenWorld 2012 Attendees On How To Balance The Big Data Balancing Act
Thousands of Oracle OpenWorld 2012 attendees visited the Informatica booth to learn how to leverage their combined investments in Oracle and Informatica technology. Informatica delivered over 40 presentations on topics that ranged from cloud, to data security to smart partitioning. Key Informatica executives and experts, from product engineering and product management, spoke with hundreds of users on topics and answered questions on how Informatica can help them improve Oracle application performance, lower risk and costs, and reduce project timelines. (more…)
Secular Trends and the Informatica Marketplace
We all heard the news of Facebook’s $100 billion IPO a few weeks ago and according to some analysts Apple will be the first company with a trillion dollar market value courtesy of their iPhones and iPads. It is amazing the scale and speed with which technology is changing and how it is shaping the world. These changes and pace bring new challenges to IT organizations. IT organizations have to adjust to the new ways users interact and communicate and support decision-makers in organizations and governments by providing intelligence from the large amounts of business data that are being generated. (more…)
Introducing the All New Informatica Certified Professional Program
Last week at Informatica World 2012, Informatica University announced the launch of a completely redesigned and rebuilt Informatica Certified Professional (ICP) program.
The ICP program has one goal – to provide Informatica customers with assurance that those consultants working on their data integration initiatives possess the skills and knowledge required to deliver successful outcomes and maximize return on data. (more…)