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OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce
Imagine you are rolling Salesforce out to more than 500 users today. What will be their first impression? Will they be annoyed when they encounter duplicate customer records during their first experience? Will they complain when they need to access other systems to get all the relevant customer information they need to do their job? How will that impact your goals for Salesforce adoption? (more…)
Posted in Cloud Computing, Customer Acquisition & Retention, Financial Services, Master Data Management
Tagged cloud, cloud integration, data replication, dreamforce, Master Data Management, MDM, mdm for crm, mdm for salesforce, oppenheimerfunds mdm, salesforce, salesforce adoption, trusted customer data, trusted customer data foundation
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