Tag Archives: operational intelligence
Unlike some of my friends, History was a subject in high school and college that I truly enjoyed. I particularly appreciated biographies of favorite historical figures because it painted a human face and gave meaning and color to the past. I also vowed at that time to navigate my life and future under the principle attributed to Harvard professor Jorge Agustín Nicolás Ruiz de Santayana y Borrás that goes, “Those who cannot remember the past are condemned to repeat it.”
So that’s a little ditty regarding my history regarding history.
Forwarding now to the present in which I have carved out my career in technology, and in particular, enterprise software, I’m afforded a great platform where I talk to lots of IT and business leaders. When I do, I usually ask them, “How are you implementing advanced projects that help the business become more agile or effective or opportunistically proactive?” They usually answer something along the lines of “this is the age and renaissance of data science and analytics” and then end up talking exclusively about their meat and potatoes business intelligence software projects and how 300 reports now run their business.
Then when I probe and hear their answer more in depth, I am once again reminded of THE history quote and think to myself there’s an amusing irony at play here. When I think about the Business Intelligence systems of today, most are designed to “remember” and report on the historical past through large data warehouses of a gazillion transactions, along with basic, but numerous shipping and billing histories and maybe assorted support records.
But when it comes right down to it, business intelligence “history” is still just that. Nothing is really learned and applied right when and where it counted – AND when it would have made all the difference had the company been able to react in time.
So, in essence, by using standalone BI systems as they are designed today, companies are indeed condemned to repeat what they have already learned because they are too late – so the same mistakes will be repeated again and again.
This means the challenge for BI is to reduce latency, measure the pertinent data / sensors / events, and get scalable – extremely scalable and flexible enough to handle the volume and variety of the forthcoming data onslaught.
There’s a part 2 to this story so keep an eye out for my next blog post History Repeats Itself (Part 2)
Everyone knows that Informatica is the Data Integration company that helps organizations connect their disparate software into a cohesive and synchronous enterprise information system. The value to business is enormous and well documented in the form of use cases, ROI studies and loyalty / renewal rates that are industry-leading.
Event Processing, on the other hand is a technology that has been around only for a few years now and has yet to reach Main Street in Systems City, IT. But if you look at how event processing is being used, it’s amazing that more people haven’t heard about it. The idea at its core (pun intended) is very simple – monitor your data / events – those things that happen on a daily, hourly, minute-ly basis and then look for important patterns that are positive or negative indicators, and then set up your systems to automatically take action when those patterns come up – like notify a sales rep when a pattern indicates a customer is ready to buy, or stop that transaction, your company is about to be defrauded.
Since this is an Informatica blog, then you probably have a decent set of “muscles” in place already and so why, you ask, would you need 6 pack abs? Because 6 packs abs are a good indication of a strong musculature core and are the basis of a stable and highly athletic body. It’s the same parallel for companies because in today’s competitive business environment, you need strength, stability, and agility to compete. And since IT systems increasingly ARE the business, if your company isn’t performing as strong, lean, and mean as possible, then you can be sure your competitors will be looking to implement every advantage they can.
You may also be thinking why would you need something like Event Processing when you already have good Business Intelligence systems in place? The reality is that it’s not easy to monitor and measure useful but sometimes hidden data /event / sensor / social media sources and also to discern which patterns have meaning and which patterns may be discovered as false negatives. But the real difference is that BI usually reports to you after the fact when the value of acting on the situation has diminished significantly.
So while muscles are important to be able to stand up and run, and good quality, strong muscles are necessary to do heavy lifting, it’s those 6 pack abs on top of it all that give you the mean lean fighting machine to identify significant threats and opportunities amongst your data, and in essence, to better compete and win.
There’s no denying that business continues to accelerate its pace, and that the luxury of using historical data for business intelligence (BI) and planning is quickly becoming a thing of the past. Today, businesses need immediate insight into rapidly changing data in order to survive and thrive. Data that’s even a few hours old—let alone a few days old—is largely useless. But most current information architectures today still only provide data that is a day, a week, or sometimes as much as a month old.
This leaves most BI, reporting, and analytics systems to operate without up-to-date data from operational systems, data that’s fundamental to making informed decisions about the business. To operate at the speed of business, it’s imperative that executives and decision makers have ready access to fresh information at all times, delivered continuously and automatically without impact on operational systems.
More and more organizations have found the answer in data replication. Data replication allows you to work with and make the best business decisions based on the freshest data drawn from all your operational systems. It delivers this current, up-to-date data in a seamless and non-intrusive manner, empowering you to operate at the speed of your business without constraints. It also automatically delivers this data wherever it’s needed – for operational intelligence, as well as operational use – without direct impact.
This unique “data-on-demand” approach removes the constraints of stale, old information and enables powerful outcomes for business initiatives. Fresh, current data drives new thinking across the enterprise, and can help organizations to:
- Increase revenue, delight customers, and outshine the competition
- Improve the quality and efficiency of business decisions
- Standardize on a single reliable and scalable solution that lowers costs and removes complexity
At Informatica, we’ve seen numerous customers implement Informatica Data Replication to deliver this fresh, up-to-date data for operational intelligence, reporting, and analytics, and report tremendous positive changes to their business. Some examples of customers using Informatica Data Replication with great success are:
- Westlake Financial Systems saved hundreds of thousands of dollars and improved its profitability and customer satisfaction through a more effective payment collection system
- Optus Australia increased both revenues and customer satisfaction by providing calling plan access, alerting, and self-service upgrades directly to its customer base
- A major national pharmacy chain accelerated and improved health care decision making across the business and increased agility and responsiveness to its customers, resulting in higher customer satisfaction while driving down the cost of technology
Is your business ready to make the leap to true operational intelligence using the freshest data to make your business decisions? Do you want to understand more about the impact that this kind of insight can make to your business?
If yes, please join us for a discussion with two business executives who have seen the impact in their own and their customers’ businesses using data replication on August 28 at 10 am Pacific. You can register using the link below.
The freshest data does make the best business decisions. We look forward to your joining and participating in the discussion.
After much cajoling, I convinced the CEO of North Pole Global to give some insight into how his organization uses CEP to optimize operations and maximize productivity. For years, he’s been unwilling to say a word in fear of giving away a big competitive advantage to his competitors like Hanukkah Harry Inc. and Tooth Fairy Limited. This year, because I’ve been extra good, the big guy has allowed me to ask a few questions, so here goes.
Me: Has anyone actually asked for the Snuggie for Dogs?
Santa: Strangely enough, my wife has requested one but we don’t have a dog.
Me: OK, enough with the warm ups. You are a huge user of CEP. Can you tell me how you were introduced to it?
Santa: My CIO, Shorty McTechie brought it to my attention and to be honest I sat through the first five minutes day dreaming about snicker doodles. I had to interupt him and tell him to get to the point. He said to not think about it as some complex technology but that CEP stood for Complete Elf Productivity. That got my attention for sure. I love the little guys, but sometimes they are stuck in their old ways. I wanted new ideas, new processes and most of all adaptability.
Me: What do you mean by adaptability? (more…)
Many companies have built out their data infrastructure, composed of large data warehouses, varying data marts, integration processes, quality controls and much more. And, it has driven tremendous value in the form of stronger business intelligence, better views of the customer, faster business processes and more. But, with all the help on the analysis side, where’s the evolution in putting those findings into operational practice. Like quickly identifying that a premium/platinum-level client was put on hold by a customer care agent for more than 5 minutes (and no, the “we are experiencing unusually high call volume” does not let anyone off the hook).