Tag Archives: Obama

The Presidential Debate and Big Data

So I have to admit that the “Binders full of women” comment blew right past me when I was listening to Monday night’s debate as I was driving in my car on Highway 85 on my way home.  However, by the time I got home, the Twitterverse was all lit up about that topic and I had to wonder about all of the information that Amazon must be processing to target people to buy the latest TrapperKeeper (or TrapHerKeepHer) binder for their tween children.  (more…)

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Data Mining and Analytics in the Presidential Race – Sinister or Just Sensible?

A lot of media reports have been surfacing lately about “secretive” data mining activities taking place within the presidential campaign. Many articles paint the efforts with a sinister caste, implying that underhanded invasions of privacy are taking place.

But to any seasoned data professional, data mining is a discovery tool that pulls nuggets of insight out of mountains of data. For any business that wants to get ahead in today’s hyper-competitive global economy, advanced data mining and analysis is not a luxury, it is a necessity. As USA Today’s Jack Gillum describes the Romney campaign’s data analytics: (more…)

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Informatica University…….Accelerate Your Return On Data

As we look at 2012 it is abundantly clear that the importance of “data” is on the rise….big data, data management, master data management (MDM), data governance….these major trends are all getting increased attention in business, technology and mainstream media. Considering that data management was even mentioned by President Obama during the recent State of the Union Address, it’s safe to say that data’s time has definitely come!

Successfully executing any one of these data-centered initiatives and realizing the desired ‘return on data’ requires one fundamental ingredient……data you and your business users can trust.  After all, without confidence in the data you are relying on, it’s back to the old adage of ‘garbage in, garbage out’.  Fortunately, Informatica’s relentless pursuit to be a leader in data integration means you have the right MDM, data quality and data integration tools to help get the job done. (more…)

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