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Data is Not ‘Information,’ But It is Loaded With Potential

I ran across an interesting post by Dr. Michael Wu, principal scientist of analytics at Lithium, a social media strategy firm, about the value of Big Data, suggesting that too many people think the data itself is a valuable commodity. However, it is not the same as “information.”

As he describes it, “the promise of Big Data is that one could glean lots of information and gain many valuable insights. However, people often don’t realize that data and information are not the same. Even if you are able to extract information from your Big Data, not all of it will be insightful and valuable.” (more…)

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