Tag Archives: multidomain

Has MDM Crossed the Chasm? Musings of a Marketer at Gartner MDM Summit

The general feeling, at the recent Gartner Master Data Management Summit, was one of excitement. It wasn’t just that this was the largest MDM Summit to date with 600+ registrants; it was also the buzz in and around the convention center. The conversation wasn’t about promises and “what ifs,” it was about tactics, and 2nd or even 3rd generation MDM initiatives. This growth is a sign that MDM has matured past the initial phase of high expectations, in Gartner’s hype cycle. To put it in Geoffrey Moore’s terms, I think it’s a sign that MDM has crossed the chasm from early adoption to more widespread, pragmatic adoption.

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Top 10 Best Practices for Successful MDM Implementations

Recently Aaron Zornes and I hosted a webinar on the “Top 10 Best Practices for Successful MDM Implementations.” Almost 700 people registered for it – one of the highest number of registrations I’ve seen for a webinar, ever! This number tells me that many practitioners are eager to learn the best ways to ensure that their Master Data Management (MDM) implementations are successful.

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Informatica Positioned in the Recent Gartner Magic Quadrant for MDM

Gartner recently published its annual Magic Quadrant for Master Data Management of Customer Data Solutions, which “positions MDM of customer data solution vendors (and their products) on the basis of their Completeness of Vision relative to the market and their Ability to Execute on that vision.” The growth of MDM market has been phenomenal – $1.6 billion in 2011, a growth of 21% from 2010, and projected to grow by the same rate to $1.9 billion in 2012. (more…)

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Informatica Acquires Siperian: One Year Later

It was about one year ago on January 28, 2010, that Informatica announced its acquisition of Siperian, a pure-play multidomain MDM vendor.

What a year it’s been. As a five-year veteran of Siperian/Informatica, it’s been thrilling and gratifying to be a part of the enterprise technology landscape that MDM has become. Part of the reason for this success is simply the proven business value that MDM is delivering to companies across multiple industries with data that is trusted, authoritative, and current. Just consider some of the momentum and highlights we’ve seen over the past year:

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When Data Governance Turns Bureaucratic

How Data Governance Police Can Constrain the Value of Your Multidomain Master Data Management Initiative

I published a white paper last year, entitled “When Data Governance Turns Bureaucratic,” that looked at how reactive data governance was preventing organizations from realizing the full value of master data management (MDM). By “reactive”, I mean organizations using a “coexistence” architecture where front office applications (CRM) and back office applications (ERP) are still used to author master data (customer and product data, suppliers, employees, etc.). Because these applications remain the “Systems of Entry” while the MDM hub’s role is limited to being the “System of Record,” some of the biggest promises of MDM remain unfulfilled. (more…)

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Siperian Wraps Up The Best Ever User Conference!

Now that we’re back in the office from last week’s Siperian’s 5th user conference, it’s apparent that the event was quite a success. The two days went quick, which says to me that we got the format, presentations and atmosphere right. There was a lot of enthusiastic response to the technical tracks, and with 270 people, this was our largest user conference, ever!

I wrote in a previous post that multidomain MDM was emerging as Topic A at the conference, and that was definitely the case. John Radcliffe’s keynote addressed it and several customers gave presentations demonstrating multidomain implementations as well. It’s a subject we’re definitely going to be hearing a lot more about. Two other trends to watch: increasingly creative use of Siperian Business Data Director, and corporations turning to system integrator partners to gain value from MDM as quickly as possible. Our inaugural GOOEY Award winners were a clear indication on this score.

The winners, Cognizant and Wipro, are both Siperian system integration partners who have been leveraging Business Data Director to build viable and replicable business-specific solutions on top of the Siperian MDM Hub. Wipro has enhanced its Reference Data Management solution for banks with reject management analysis capability, which improves the quality of data within Siperian MDM Hub. Cognizant, focusing on data governance, added Business Data Director to its MDM-in-a-Box for Life Sciences solution, thereby helping its customers to reduce downstream data management issues and improve decision making by business users.

With 14 leading partners sponsoring the event, we received good feedback from both customers and partners on the structure, content, and speakers. Here’s to a yet another successful user conference!

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Drugs, Devices or Data – Which is more valuable?

A few months ago we blogged about how so many state-level governments are adopting legislation limiting or mandating disclosure of payments to physicians. This spend compliance is now top of mind for many pharmaceutical and medical device companies.

With their physician data spread across the enterprise among accounts payable, expense reporting, ERP, and CTMS systems, it is no wonder that many companies are struggling to conform to the ever stricter reporting requirements differing from state to state.

Not surprisingly, many are turning to Master Data Management as a way of gaining a unified view of physician data across these disparate sources. Many are also discovering that multidomain MDM solutions not only improve compliance but lead to increased sales. Through a single MDM hub they are now able to manage and track critical product master data elements, such as drugs, devices in addition to physician data, and the added quality, accuracy and relationships they uncover has allowed them to optimize and improve their business processes and resulting sales.

This intriguing topic certainly deserves more attention than our simple blog post. Which is why we are delighted to say that on September 24th, there will be a webinar panel moderated by William Looney of Pharmaceutical Executive magazine. Featured panelists will include:
• Hussain A. Mooraj, Vice President, Healthcare & Life Sciences, AMR Research, Inc.
• Anurag Wadehra, Sr. Vice President of Marketing & Product Management, Siperian
• Dan Goldsmith, Partner, IBM GBS
• David J. Eiben, Director, Business IS Consulting – PM Compliance, Boehringer Ingelheim Pharmaceuticals, Inc.

The event is free and anyone can register at www.Pharmexec.com/valuable.

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